Introduction : Why the Nordic region?
(2016) In Place Branding and Public Diplomacy 12(2-3). p.91-98- Abstract
- The Nordic region is much admired around the world, but how much of
what we know about these countries has been shaped by their adoption of place
branding and public diplomacy techniques? This collection of academic articles and practitioner essays digs beneath the veneer of their branding and PD practices to investigate not just the best practice of how the Nordic region has successfully projected its image, but also the weaknesses, clashes and contradictions. This introduction makes the case for what might be called an Anglo-Nordic orthodoxy in the underlying approaches to place branding and public diplomacy, through the example of Norway’s adoption of these techniques in the early 2000s. It then provides an overview of the... (More) - The Nordic region is much admired around the world, but how much of
what we know about these countries has been shaped by their adoption of place
branding and public diplomacy techniques? This collection of academic articles and practitioner essays digs beneath the veneer of their branding and PD practices to investigate not just the best practice of how the Nordic region has successfully projected its image, but also the weaknesses, clashes and contradictions. This introduction makes the case for what might be called an Anglo-Nordic orthodoxy in the underlying approaches to place branding and public diplomacy, through the example of Norway’s adoption of these techniques in the early 2000s. It then provides an overview of the articles included in this double special issue. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/81247b4a-c534-4c52-aa2e-e1112d522839
- author
- Pamment, James LU
- organization
- publishing date
- 2016-09-21
- type
- Contribution to journal
- publication status
- published
- subject
- in
- Place Branding and Public Diplomacy
- volume
- 12
- issue
- 2-3
- pages
- 91 - 98
- publisher
- Palgrave Macmillan
- external identifiers
-
- scopus:85022051561
- wos:000410365200001
- ISSN
- 1751-8040
- DOI
- 10.1057/s41254-016-0007-9
- language
- English
- LU publication?
- yes
- id
- 81247b4a-c534-4c52-aa2e-e1112d522839
- date added to LUP
- 2016-09-21 16:29:38
- date last changed
- 2024-10-05 02:02:18
@article{81247b4a-c534-4c52-aa2e-e1112d522839,
abstract = {{The Nordic region is much admired around the world, but how much of <br/>what we know about these countries has been shaped by their adoption of place<br/>branding and public diplomacy techniques? This collection of academic articles and practitioner essays digs beneath the veneer of their branding and PD practices to investigate not just the best practice of how the Nordic region has successfully projected its image, but also the weaknesses, clashes and contradictions. This introduction makes the case for what might be called an Anglo-Nordic orthodoxy in the underlying approaches to place branding and public diplomacy, through the example of Norway’s adoption of these techniques in the early 2000s. It then provides an overview of the articles included in this double special issue.}},
author = {{Pamment, James}},
issn = {{1751-8040}},
language = {{eng}},
month = {{09}},
number = {{2-3}},
pages = {{91--98}},
publisher = {{Palgrave Macmillan}},
series = {{Place Branding and Public Diplomacy}},
title = {{Introduction : Why the Nordic region?}},
url = {{http://dx.doi.org/10.1057/s41254-016-0007-9}},
doi = {{10.1057/s41254-016-0007-9}},
volume = {{12}},
year = {{2016}},
}