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Netnografi - en metod för att studera internetbaserad kommunikation

Bertilsson, Jon LU (2014) In Kvalitativa metoder i strategisk kommunikation p.111-126
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author
organization
alternative title
Netnography - a method for studying internet-based communication
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Netnografi, metod, varumärkeskommunikation, konsumenter
categories
Higher Education
in
Kvalitativa metoder i strategisk kommunikation
editor
Eksell, Jörgen; Thelander, Åsa; and
pages
111 - 126
publisher
Studentlitteratur AB
ISBN
978-91-44-09658-2
language
Swedish
LU publication?
yes
id
af098d6a-fc3b-40dc-b539-5512f87a6389 (old id 8162946)
date added to LUP
2015-11-05 10:43:11
date last changed
2016-04-16 07:18:13
@inbook{af098d6a-fc3b-40dc-b539-5512f87a6389,
  author       = {Bertilsson, Jon},
  booktitle    = {Netnography - a method for studying internet-based communication},
  editor       = {Eksell, Jörgen and Thelander, Åsa},
  isbn         = {978-91-44-09658-2},
  keyword      = {Netnografi,metod,varumärkeskommunikation,konsumenter},
  language     = {swe},
  pages        = {111--126},
  publisher    = {Studentlitteratur AB},
  series       = {Kvalitativa metoder i strategisk kommunikation},
  title        = {Netnografi - en metod för att studera internetbaserad kommunikation},
  year         = {2014},
}