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From ad-man to digital manager – the institutionalization of strategic communication. A study of job advertisements between 1960 – 2010

Rosén, Maria LU (2012) Euprera Annual Congress 2012 p.1-4
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to conference
publication status
published
subject
keywords
communication profession, institutionalization theory, strategic communication, job advertisements, historical study
pages
1 - 4
conference name
Euprera Annual Congress 2012
conference location
Istanbul, Turkey
conference dates
2012-09-20 - 2012-09-22
language
English
LU publication?
yes
id
8193480f-f8ea-4fe8-bd4a-1debcf8d81c3 (old id 2426011)
date added to LUP
2016-04-04 14:19:01
date last changed
2021-03-30 10:05:25
@misc{8193480f-f8ea-4fe8-bd4a-1debcf8d81c3,
  author       = {{Rosén, Maria}},
  keywords     = {{communication profession; institutionalization theory; strategic communication; job advertisements; historical study}},
  language     = {{eng}},
  pages        = {{1--4}},
  title        = {{From ad-man to digital manager – the institutionalization of strategic communication. A study of job advertisements between 1960 – 2010}},
  url          = {{https://lup.lub.lu.se/search/files/6332215/2426048.pdf}},
  year         = {{2012}},
}