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Organizational Image, Identification, and Cynical Distance: Prestigous Professionals in a Low-Prestige Organization

Frandsen, Sanne LU (2012) In Management Communication Quarterly 26(3). p.351-376
Abstract
This study examines how a negative organizational image influences organizational identification among prestigious professionals working in a lowprestige organization. A communicative perspective on identification is used to illustrate previously unexplored processes of cynical distancing and shifts in identification targets as ways for business professionals to cope with discrepancies between the organizational identity and the organizational image. These concurrent processes allow professionals successfully to diminish the

potentially harmful impact of the negative image on their well-being and their positive work identity. On this basis, the article questions the assumption that the organizational image plays a pivotal role in... (More)
This study examines how a negative organizational image influences organizational identification among prestigious professionals working in a lowprestige organization. A communicative perspective on identification is used to illustrate previously unexplored processes of cynical distancing and shifts in identification targets as ways for business professionals to cope with discrepancies between the organizational identity and the organizational image. These concurrent processes allow professionals successfully to diminish the

potentially harmful impact of the negative image on their well-being and their positive work identity. On this basis, the article questions the assumption that the organizational image plays a pivotal role in impelling collective identity change process, as the findings here suggest that the business professionals’ communicative acts may uphold the negative organizational image. (Less)
Please use this url to cite or link to this publication:
author
publishing date
type
Contribution to journal
publication status
published
subject
keywords
identity, cynicism, image, Identification
in
Management Communication Quarterly
volume
26
issue
3
pages
351 - 376
publisher
SAGE Publications Inc.
external identifiers
  • scopus:84864704630
ISSN
0893-3189
DOI
10.1177/0893318912438692
language
English
LU publication?
no
id
7e3f7232-c76e-4c03-bba2-fc81bf9f28ba (old id 8194892)
date added to LUP
2015-11-19 11:19:54
date last changed
2017-08-13 04:12:39
@article{7e3f7232-c76e-4c03-bba2-fc81bf9f28ba,
  abstract     = {This study examines how a negative organizational image influences organizational identification among prestigious professionals working in a lowprestige organization. A communicative perspective on identification is used to illustrate previously unexplored processes of cynical distancing and shifts in identification targets as ways for business professionals to cope with discrepancies between the organizational identity and the organizational image. These concurrent processes allow professionals successfully to diminish the<br/><br>
potentially harmful impact of the negative image on their well-being and their positive work identity. On this basis, the article questions the assumption that the organizational image plays a pivotal role in impelling collective identity change process, as the findings here suggest that the business professionals’ communicative acts may uphold the negative organizational image.},
  author       = {Frandsen, Sanne},
  issn         = {0893-3189},
  keyword      = {identity,cynicism,image,Identification},
  language     = {eng},
  number       = {3},
  pages        = {351--376},
  publisher    = {SAGE Publications Inc.},
  series       = {Management Communication Quarterly},
  title        = {Organizational Image, Identification, and Cynical Distance: Prestigous Professionals in a Low-Prestige Organization},
  url          = {http://dx.doi.org/10.1177/0893318912438692},
  volume       = {26},
  year         = {2012},
}