Place brand communication as aspirational talk : – further exploring the constitutive model of communication
Cassinger, Cecilia LU
(2018)
In Communication & Society
31(4).
p.79-89
- Abstract
- This paper introduces the concept of aspirational talk to examine the constitutive features of place brand communication. Aspirational talk builds on a performative view of communication and is characterised by a gap between future-oriented visionary talk and concrete action. The study explores place brand communication as aspirational talk through a qualitative case study of how place branding is used to drive changed in two Swedish cities. Two ideological different aspirations are identified and contrasted. It is argued that aspirational talk helps us to further understand the gap between the political visions and ideals that underpin place brand communication and residents’ everyday life in the city.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/81bc0ec2-9b06-4487-825f-0faec486a9bc
- author
- Cassinger, Cecilia
LU
- organization
- publishing date
- 2018-10-31
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- Aspirational talk, place brand communication, speech act theory, politics, vision, city
- in
- Communication & Society
- volume
- 31
- issue
- 4
- pages
- 10 pages
- publisher
- Universidad de Navarra
- external identifiers
-
- scopus:85058544937
- ISSN
- 0214-0039
- language
- English
- LU publication?
- yes
- id
- 81bc0ec2-9b06-4487-825f-0faec486a9bc
- alternative location
- http://www.unav.es/fcom/communication-society/en/resumen.php?art_id=705
- date added to LUP
- 2018-06-15 02:30:48
- date last changed
- 2025-04-04 15:23:10
@article{81bc0ec2-9b06-4487-825f-0faec486a9bc,
abstract = {{This paper introduces the concept of aspirational talk to examine the constitutive features of place brand communication. Aspirational talk builds on a performative view of communication and is characterised by a gap between future-oriented visionary talk and concrete action. The study explores place brand communication as aspirational talk through a qualitative case study of how place branding is used to drive changed in two Swedish cities. Two ideological different aspirations are identified and contrasted. It is argued that aspirational talk helps us to further understand the gap between the political visions and ideals that underpin place brand communication and residents’ everyday life in the city.}},
author = {{Cassinger, Cecilia}},
issn = {{0214-0039}},
keywords = {{Aspirational talk; place brand communication; speech act theory; politics; vision; city}},
language = {{eng}},
month = {{10}},
number = {{4}},
pages = {{79--89}},
publisher = {{Universidad de Navarra}},
series = {{Communication & Society}},
title = {{Place brand communication as aspirational talk : – further exploring the constitutive model of communication}},
url = {{http://www.unav.es/fcom/communication-society/en/resumen.php?art_id=705}},
volume = {{31}},
year = {{2018}},
}