Filling a gap of information : Case of Convergence in municipalities when local media entrepreneurs communicate local news
(2017) EUPRERA- Abstract
- Professional roles are converging as it becomes usual for journalists to be recruited as communicators, and ”change side” from reviewing information to carry information. Communication departments use journalistic methods and speak of themself as an editorial rather than a communication department (x).
Second, research of interconnections between mass media and work of organizations’ communication departments (or PR) mainly focuses on traditional media companies. As a consequence of massive shut down of mainstream media companies, local media entrepreneurs start their own media news agencies in purpose to fill the gap of information (x). Like the mainstream media, local media entrepreneurs also interact with municipalities in purpose... (More) - Professional roles are converging as it becomes usual for journalists to be recruited as communicators, and ”change side” from reviewing information to carry information. Communication departments use journalistic methods and speak of themself as an editorial rather than a communication department (x).
Second, research of interconnections between mass media and work of organizations’ communication departments (or PR) mainly focuses on traditional media companies. As a consequence of massive shut down of mainstream media companies, local media entrepreneurs start their own media news agencies in purpose to fill the gap of information (x). Like the mainstream media, local media entrepreneurs also interact with municipalities in purpose of spreading information in communities. In this study, media entrepreneurship is widely defined as an independent media initiative not owned or operated by public service or media conglomerates.
Collaboration between municipalities and new established local media entrepreneurs can on several levels be interpreted as different kind of convergence. Working together with producing and publishing information and news the boarders between info-PR and news journalism tends to converge, both as profession and content (Hallahan, 2014).
The traditional role of local journalists is changing due to this development, similar when it comes to PR communicators at municipalities. The local media entrepreneurs in their role as local news reporters are perusing inexperienced ways of working, which has developed into a sort of hyper local journalism - a new kind of journalism. They are also acting in a changed local media environment being entrepreneurs of news journalism and at the same time filling a gap of information in the society they are acting and operating in (x).
1.1 Object of the study and research questions
The object of this study is to investigate the role of media entrepreneurs and their interaction with municipalities and organisations in order to supply their communities with hyperlocal news in places of media void. In this study cases from the Swedish local media market are used as samples.
(Less) - Abstract (Swedish)
- Professional roles are converging as it becomes usual for journalists to be recruited as communicators, and ”change side” from reviewing information to carry information. Communication departments use journalistic methods and speak of themself as an editorial rather than a communication department (White & Hobsbawm 2007). The traditional role of local journalists is changing due to this development, similar when it comes to PR communicators at municipalities. The local media entrepreneurs in their role as local news reporters are perusing inexperienced ways of working, which has developed into a sort of hyper local journalism. They are also acting in a changed local media environment being entrepreneurs of news journalism and at the... (More)
- Professional roles are converging as it becomes usual for journalists to be recruited as communicators, and ”change side” from reviewing information to carry information. Communication departments use journalistic methods and speak of themself as an editorial rather than a communication department (White & Hobsbawm 2007). The traditional role of local journalists is changing due to this development, similar when it comes to PR communicators at municipalities. The local media entrepreneurs in their role as local news reporters are perusing inexperienced ways of working, which has developed into a sort of hyper local journalism. They are also acting in a changed local media environment being entrepreneurs of news journalism and at the same time filling a gap of information in the society they are acting and operating in (Cook et al 2016). The object of this study is to investigate the role of media entrepreneurs and their interaction with municipalities and organisations in order to supply their communities with hyperlocal news in places of media void. In this study cases from the Swedish local media market are used as samples. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/82a50ee1-6040-4e29-bc02-bacae1c5bdf2
- author
- Cepaite Nilsson, Asta LU ; Stúr, Elisabeth and Jangdal, Lottie
- organization
- publishing date
- 2017-10-12
- type
- Contribution to conference
- publication status
- published
- subject
- conference name
- EUPRERA
- conference location
- London, United Kingdom
- conference dates
- 2017-10-12 - 2017-10-14
- language
- English
- LU publication?
- yes
- id
- 82a50ee1-6040-4e29-bc02-bacae1c5bdf2
- date added to LUP
- 2021-11-15 11:39:47
- date last changed
- 2023-09-19 16:28:36
@misc{82a50ee1-6040-4e29-bc02-bacae1c5bdf2,
abstract = {{Professional roles are converging as it becomes usual for journalists to be recruited as communicators, and ”change side” from reviewing information to carry information. Communication departments use journalistic methods and speak of themself as an editorial rather than a communication department (x).<br/>Second, research of interconnections between mass media and work of organizations’ communication departments (or PR) mainly focuses on traditional media companies. As a consequence of massive shut down of mainstream media companies, local media entrepreneurs start their own media news agencies in purpose to fill the gap of information (x). Like the mainstream media, local media entrepreneurs also interact with municipalities in purpose of spreading information in communities. In this study, media entrepreneurship is widely defined as an independent media initiative not owned or operated by public service or media conglomerates. <br/>Collaboration between municipalities and new established local media entrepreneurs can on several levels be interpreted as different kind of convergence. Working together with producing and publishing information and news the boarders between info-PR and news journalism tends to converge, both as profession and content (Hallahan, 2014).<br/>The traditional role of local journalists is changing due to this development, similar when it comes to PR communicators at municipalities. The local media entrepreneurs in their role as local news reporters are perusing inexperienced ways of working, which has developed into a sort of hyper local journalism - a new kind of journalism. They are also acting in a changed local media environment being entrepreneurs of news journalism and at the same time filling a gap of information in the society they are acting and operating in (x).<br/>1.1 Object of the study and research questions <br/>The object of this study is to investigate the role of media entrepreneurs and their interaction with municipalities and organisations in order to supply their communities with hyperlocal news in places of media void. In this study cases from the Swedish local media market are used as samples.<br/>}},
author = {{Cepaite Nilsson, Asta and Stúr, Elisabeth and Jangdal, Lottie}},
language = {{eng}},
month = {{10}},
title = {{Filling a gap of information : Case of Convergence in municipalities when local media entrepreneurs communicate local news}},
year = {{2017}},
}