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Bringing metaphors back to the streets : A corpus-based study for the identification and interpretation of rhetorical figures in street art

Stampoulidis, Georgios LU and Bolognesi, Marianna (2019) In Visual Communication
Abstract
Research on (verbo-) pictorial metaphors and other rhetorical figures is primarily focused on the genre of advertising, leaving other genres under-investigated. In this study, we focus on street art, a visually perceived cross-cultural medium used to address sociopolitical issues. This genre typically combines two interacting semiotic systems – language and depiction – and is thus a form of polysemiotic communication. Our analysis is based on a corpus of 50 street artworks addressing the financial, sociopolitical, and migrant/refugee crisis in the city of Athens (2015-2017). We present a data-driven procedure for the identification and interpretation of metaphors and other rhetorical figures in street art, informed by cognitive linguistic... (More)
Research on (verbo-) pictorial metaphors and other rhetorical figures is primarily focused on the genre of advertising, leaving other genres under-investigated. In this study, we focus on street art, a visually perceived cross-cultural medium used to address sociopolitical issues. This genre typically combines two interacting semiotic systems – language and depiction – and is thus a form of polysemiotic communication. Our analysis is based on a corpus of 50 street artworks addressing the financial, sociopolitical, and migrant/refugee crisis in the city of Athens (2015-2017). We present a data-driven procedure for the identification and interpretation of metaphors and other rhetorical figures in street art, informed by cognitive linguistic and semiotic models.
Quantitative analyses show that our model can be reliably applied to street art and can enable us to distinguish metaphors from other rhetorical figures within these images. At the same time, qualitative analyses show that this genre usually requires the integration of conceptual, contextual, socio-cultural, and linguistic knowledge in order to achieve successful interpretation of these images.
We discuss our findings within the theoretical framework of Cognitive Semiotics. (Less)
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author
organization
publishing date
type
Contribution to journal
publication status
epub
subject
keywords
(verbo-) pictorial metaphor, cognitive Semiotics, street art, rhetorical figures, metaphor identification, metaphor interpretation
in
Visual Communication
pages
35 pages
publisher
SAGE Publications Inc.
ISSN
1470-3572
language
English
LU publication?
yes
id
881ef8fe-f453-4750-b89f-c92c07caec5e
alternative location
http://10.1177/1470357219877538
date added to LUP
2019-07-05 12:02:49
date last changed
2019-10-22 16:47:26
@article{881ef8fe-f453-4750-b89f-c92c07caec5e,
  abstract     = {Research on (verbo-) pictorial metaphors and other rhetorical figures is primarily focused on the genre of advertising, leaving other genres under-investigated. In this study, we focus on street art, a visually perceived cross-cultural medium used to address sociopolitical issues. This genre typically combines two interacting semiotic systems – language and depiction – and is thus a form of polysemiotic communication. Our analysis is based on a corpus of 50 street artworks addressing the financial, sociopolitical, and migrant/refugee crisis in the city of Athens (2015-2017). We present a data-driven procedure for the identification and interpretation of metaphors and other rhetorical figures in street art, informed by cognitive linguistic and semiotic models.<br/>Quantitative analyses show that our model can be reliably applied to street art and can enable us to distinguish metaphors from other rhetorical figures within these images. At the same time, qualitative analyses show that this genre usually requires the integration of conceptual, contextual, socio-cultural, and linguistic knowledge in order to achieve successful interpretation of these images.<br/>We discuss our findings within the theoretical framework of Cognitive Semiotics.},
  author       = {Stampoulidis, Georgios and Bolognesi, Marianna},
  issn         = {1470-3572},
  keyword      = {(verbo-) pictorial metaphor,cognitive Semiotics,street art,rhetorical figures,metaphor identification,metaphor interpretation},
  language     = {eng},
  month        = {10},
  pages        = {35},
  publisher    = {SAGE Publications Inc.},
  series       = {Visual Communication},
  title        = {Bringing metaphors back to the streets : A corpus-based study for the identification and interpretation of rhetorical figures in street art},
  year         = {2019},
}