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Mobility Management campaigns as part of the transition towards changing social norms on sustainable travel behaviour

Winslott Hiselius, Lena LU and Smidfelt-Rosqvist, Lena LU (2016) In Journal of Cleaner Production 123. p.34-41
Abstract
In the transition towards a low-carbon society, changes of attitudes and social norms are needed to support new ways of implementing technical solutions and new behaviors and lifestyles. Mobility Management (MM) campaigns have been shown to contribute to changing of mind sets, but to date these campaigns have not been recognized as important parts of a strategic transport policy plan on an overall level. A brief overview of the literature concerning MM campaigns being carried out in Sweden today indicates that the full potential of these campaigns is not being used. To make these campaigns more effective, we suggest that the campaigns should focus on social motivation and normalizing sustainable transport behavior and should explicitly... (More)
In the transition towards a low-carbon society, changes of attitudes and social norms are needed to support new ways of implementing technical solutions and new behaviors and lifestyles. Mobility Management (MM) campaigns have been shown to contribute to changing of mind sets, but to date these campaigns have not been recognized as important parts of a strategic transport policy plan on an overall level. A brief overview of the literature concerning MM campaigns being carried out in Sweden today indicates that the full potential of these campaigns is not being used. To make these campaigns more effective, we suggest that the campaigns should focus on social motivation and normalizing sustainable transport behavior and should explicitly express holistic views regarding climate effects. Most importantly, however, we argue that the effectiveness could be increased through more strategic and systematic use, which might require national coordination. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Transitions, Travel behavior, Mobility Management, Travel campaigns
in
Journal of Cleaner Production
volume
123
pages
34 - 41
publisher
Elsevier
external identifiers
  • scopus:84940054931
  • wos:000375501600005
ISSN
0959-6526
DOI
10.1016/j.jclepro.2015.08.055
language
English
LU publication?
yes
id
45bab937-46bc-4e78-82ae-057baa90c6a6 (old id 8831119)
date added to LUP
2016-03-18 12:02:44
date last changed
2017-07-09 03:49:18
@article{45bab937-46bc-4e78-82ae-057baa90c6a6,
  abstract     = {In the transition towards a low-carbon society, changes of attitudes and social norms are needed to support new ways of implementing technical solutions and new behaviors and lifestyles. Mobility Management (MM) campaigns have been shown to contribute to changing of mind sets, but to date these campaigns have not been recognized as important parts of a strategic transport policy plan on an overall level. A brief overview of the literature concerning MM campaigns being carried out in Sweden today indicates that the full potential of these campaigns is not being used. To make these campaigns more effective, we suggest that the campaigns should focus on social motivation and normalizing sustainable transport behavior and should explicitly express holistic views regarding climate effects. Most importantly, however, we argue that the effectiveness could be increased through more strategic and systematic use, which might require national coordination.},
  author       = {Winslott Hiselius, Lena and Smidfelt-Rosqvist, Lena},
  issn         = {0959-6526},
  keyword      = {Transitions,Travel behavior,Mobility Management,Travel campaigns},
  language     = {eng},
  pages        = {34--41},
  publisher    = {Elsevier},
  series       = {Journal of Cleaner Production},
  title        = {Mobility Management campaigns as part of the transition towards changing social norms on sustainable travel behaviour},
  url          = {http://dx.doi.org/10.1016/j.jclepro.2015.08.055},
  volume       = {123},
  year         = {2016},
}