Consumer-brand Relationships
(2017) p.165-184
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/8bf4af5c-2518-4084-89b9-e319b4f4ace2
- author
- Bertilsson, Jon LU
- organization
- publishing date
- 2017-05-15
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- keywords
- consumer-company identification, company identity, brand relationship quality, relationship stability/durability, identity attractiveness
- host publication
- Brand Theories : Perspectives on Brands and Branding - Perspectives on Brands and Branding
- editor
- Tarnovskaya, Veronika and Bertilsson, Jon
- edition
- 1
- pages
- 20 pages
- publisher
- Studentlitteratur AB
- ISBN
- 978-91-44-11624-2
- language
- English
- LU publication?
- yes
- id
- 8bf4af5c-2518-4084-89b9-e319b4f4ace2
- date added to LUP
- 2017-06-01 15:50:25
- date last changed
- 2021-02-16 12:13:25
@inbook{8bf4af5c-2518-4084-89b9-e319b4f4ace2,
author = {{Bertilsson, Jon}},
booktitle = {{Brand Theories : Perspectives on Brands and Branding}},
editor = {{Tarnovskaya, Veronika and Bertilsson, Jon}},
isbn = {{978-91-44-11624-2}},
keywords = {{consumer-company identification; company identity; brand relationship quality; relationship stability/durability; identity attractiveness}},
language = {{eng}},
month = {{05}},
pages = {{165--184}},
publisher = {{Studentlitteratur AB}},
title = {{Consumer-brand Relationships}},
year = {{2017}},
}