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Consumer-brand Relationships

Bertilsson, Jon LU (2017) In Brand Theories p.165-184
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
consumer-company identification, company identity, brand relationship quality, relationship stability/durability, identity attractiveness
in
Brand Theories
editor
Tarnovskaya, Veronika; Bertilsson, Jon ; and
pages
20 pages
publisher
Studentlitteratur
ISBN
978-91-44-11624-2
language
English
LU publication?
yes
id
8bf4af5c-2518-4084-89b9-e319b4f4ace2
date added to LUP
2017-06-01 15:50:25
date last changed
2017-06-01 16:20:51
@inbook{8bf4af5c-2518-4084-89b9-e319b4f4ace2,
  author       = {Bertilsson, Jon},
  editor       = {Tarnovskaya, Veronika and Bertilsson, Jon },
  isbn         = {978-91-44-11624-2},
  keyword      = {consumer-company identification,company identity,brand relationship quality,relationship stability/durability,identity attractiveness},
  language     = {eng},
  month        = {05},
  pages        = {165--184},
  publisher    = {Studentlitteratur},
  series       = {Brand Theories},
  title        = {Consumer-brand Relationships},
  year         = {2017},
}