GREAT : A Campaign Approach to Projecting Soft Power
(2016) p.64-67- Abstract
- When the GREAT campaign was announced in 2011, we were still in the
era of New Public Diplomacy, and were wrapped up in the potential
of digital media to change the diplomatic landscape. Interconnected
global publics were supposed to solve wicked global problems like
climate change through inclusion and dialogue; by sharing knowledge
and working together to shape social change. The role of governments
was to facilitate this, and to use their power and influence to make
the world a better place. The FCO was a thought-leader in New Public
Diplomacy theory and practice, and the possibilities were limitless. Then
came the banking crisis, the change in government, and in 2011, GREAT.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/8c27d02a-2e94-448c-b385-3c91f403e55e
- author
- Pamment, James LU
- organization
- publishing date
- 2016-05-28
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- categories
- Popular Science
- host publication
- The Soft Power 30 (2016) : A Global Ranking of Soft Power - A Global Ranking of Soft Power
- editor
- McClory, Jonathan
- pages
- 4 pages
- language
- English
- LU publication?
- yes
- id
- 8c27d02a-2e94-448c-b385-3c91f403e55e
- alternative location
- http://softpower30.portland-communications.com/wp-content/themes/softpower/pdfs/the_soft_power_30.pdf
- date added to LUP
- 2016-06-29 11:21:04
- date last changed
- 2023-04-28 15:02:29
@misc{8c27d02a-2e94-448c-b385-3c91f403e55e, abstract = {{When the GREAT campaign was announced in 2011, we were still in the<br/>era of New Public Diplomacy, and were wrapped up in the potential<br/>of digital media to change the diplomatic landscape. Interconnected<br/>global publics were supposed to solve wicked global problems like<br/>climate change through inclusion and dialogue; by sharing knowledge<br/>and working together to shape social change. The role of governments<br/>was to facilitate this, and to use their power and influence to make<br/>the world a better place. The FCO was a thought-leader in New Public<br/>Diplomacy theory and practice, and the possibilities were limitless. Then<br/>came the banking crisis, the change in government, and in 2011, GREAT.}}, author = {{Pamment, James}}, booktitle = {{The Soft Power 30 (2016) : A Global Ranking of Soft Power}}, editor = {{McClory, Jonathan}}, language = {{eng}}, month = {{05}}, pages = {{64--67}}, title = {{GREAT : A Campaign Approach to Projecting Soft Power}}, url = {{http://softpower30.portland-communications.com/wp-content/themes/softpower/pdfs/the_soft_power_30.pdf}}, year = {{2016}}, }