Place branding in the Øresund region : From a transnational region to a bi-national city-region
(2016) In Place Branding and Public Diplomacy 12(2-3). p.160-171- Abstract
The Øresund Region that connects Copenhagen metropolitan area in Denmark and Southern Sweden is an interesting example of a European cross-border collaboration. In this article, the contemporary development of the region and the place branding process is described. The aim is to increase understanding of how a complex and bi-national place brand is developed in a process of continuous change due to societal and political contexts. The article is inspired by a theoretical framework for place branding based on ideas from corporate branding (Kavaratzis, 2004) and organizational identity (Kavaratzis & Hatch, 2013), and emphasizes the role of media. The place branding process is defined in three contemporary phases: the public opinion... (More)
The Øresund Region that connects Copenhagen metropolitan area in Denmark and Southern Sweden is an interesting example of a European cross-border collaboration. In this article, the contemporary development of the region and the place branding process is described. The aim is to increase understanding of how a complex and bi-national place brand is developed in a process of continuous change due to societal and political contexts. The article is inspired by a theoretical framework for place branding based on ideas from corporate branding (Kavaratzis, 2004) and organizational identity (Kavaratzis & Hatch, 2013), and emphasizes the role of media. The place branding process is defined in three contemporary phases: the public opinion phase, the invoking of a transnational brand phase, and the Europe of City-Regions phase. The analysis leads to two main conclusions: (1) the development of the current place brand at hand mirrors a possible change in geo-spatial focus in: from a transnational approach toward a bi-national city-based approach and (2) the case study suggests that a strategic communication logic, focusing residents rather than the wills of elites, is more relevant to such cases than a marketing logic.
(Less)
- author
- Falkheimer, Jesper LU
- organization
- publishing date
- 2016-08-01
- type
- Contribution to journal
- publication status
- published
- keywords
- cross-border place branding, euroregion, greater Copenhagen, strategic communication, the Øresund region, transnational place branding
- in
- Place Branding and Public Diplomacy
- volume
- 12
- issue
- 2-3
- pages
- 12 pages
- publisher
- Palgrave Macmillan
- external identifiers
-
- scopus:85020097268
- wos:000410365200007
- ISSN
- 1751-8040
- DOI
- 10.1057/s41254-016-0012-z
- language
- English
- LU publication?
- yes
- id
- 8c753ece-e7d5-49db-bf6d-38633d31dfce
- date added to LUP
- 2017-08-03 16:11:24
- date last changed
- 2024-06-23 21:46:32
@article{8c753ece-e7d5-49db-bf6d-38633d31dfce,
abstract = {{<p>The Øresund Region that connects Copenhagen metropolitan area in Denmark and Southern Sweden is an interesting example of a European cross-border collaboration. In this article, the contemporary development of the region and the place branding process is described. The aim is to increase understanding of how a complex and bi-national place brand is developed in a process of continuous change due to societal and political contexts. The article is inspired by a theoretical framework for place branding based on ideas from corporate branding (Kavaratzis, 2004) and organizational identity (Kavaratzis & Hatch, 2013), and emphasizes the role of media. The place branding process is defined in three contemporary phases: the public opinion phase, the invoking of a transnational brand phase, and the Europe of City-Regions phase. The analysis leads to two main conclusions: (1) the development of the current place brand at hand mirrors a possible change in geo-spatial focus in: from a transnational approach toward a bi-national city-based approach and (2) the case study suggests that a strategic communication logic, focusing residents rather than the wills of elites, is more relevant to such cases than a marketing logic.</p>}},
author = {{Falkheimer, Jesper}},
issn = {{1751-8040}},
keywords = {{cross-border place branding; euroregion; greater Copenhagen; strategic communication; the Øresund region; transnational place branding}},
language = {{eng}},
month = {{08}},
number = {{2-3}},
pages = {{160--171}},
publisher = {{Palgrave Macmillan}},
series = {{Place Branding and Public Diplomacy}},
title = {{Place branding in the Øresund region : From a transnational region to a bi-national city-region}},
url = {{http://dx.doi.org/10.1057/s41254-016-0012-z}},
doi = {{10.1057/s41254-016-0012-z}},
volume = {{12}},
year = {{2016}},
}