Advanced

Membership in the digital era : Swedish trade unions’ use of Internet and social media

Scaramuzzino, Gabriella LU and Scaramuzzino, Roberto LU (2020) In Sociologisk Forskning 57(1). p.43-66
Abstract
The aim of the article is to explore trade unions’ use of Internet and social media in communicating with members and to understand membership in the digital era. A point of departure is that new forms of relationships between individuals and organizations are on the rise as our present societies become more digitalized, which has changed how citizens interact, mobilize, and organize. Digitalization has been discussed as a driving factor behind membership decline and disengagement, but also as an opportunity to revitalize the labor movement. Drawing on theories on social movements, interest groups, and civil society organizations the article adopts a multi-dimensional perspective that understands membership as participation, resource,... (More)
The aim of the article is to explore trade unions’ use of Internet and social media in communicating with members and to understand membership in the digital era. A point of departure is that new forms of relationships between individuals and organizations are on the rise as our present societies become more digitalized, which has changed how citizens interact, mobilize, and organize. Digitalization has been discussed as a driving factor behind membership decline and disengagement, but also as an opportunity to revitalize the labor movement. Drawing on theories on social movements, interest groups, and civil society organizations the article adopts a multi-dimensional perspective that understands membership as participation, resource, representativeness, and identity. It presents results from a qualitative study of two Swedish trade unions. The empirical data consists of documentation from websites and social media complemented by interviews with employees with knowledge about the unions’ Internet and social media communication. The results show that Swedish unions do not seem to be adapting to new technologies, rather using them as opportunities for strengthening and reviving membership without re-formulating its premises. (Less)
Abstract (Swedish)
The aim of the article is to explore trade unions’ use of Internet and social media in communicating with members and to understand membership in the digital era. A point of departure is that new forms of relationships between individuals and organizations are on the rise as our present societies become more digitalized, which has changed how citizens interact, mobilize, and organize. Digitalization has been discussed as a driving factor behind membership decline and disengagement, but also as an opportunity to revitalize the labor movement. Drawing on theories on social movements, interest groups, and civil society organizations the article adopts a multi-dimensional perspective that understands membership as participation, resource,... (More)
The aim of the article is to explore trade unions’ use of Internet and social media in communicating with members and to understand membership in the digital era. A point of departure is that new forms of relationships between individuals and organizations are on the rise as our present societies become more digitalized, which has changed how citizens interact, mobilize, and organize. Digitalization has been discussed as a driving factor behind membership decline and disengagement, but also as an opportunity to revitalize the labor movement. Drawing on theories on social movements, interest groups, and civil society organizations the article adopts a multi-dimensional perspective that understands membership as participation, resource, representativeness, and identity. It presents results from a qualitative study of two Swedish trade unions. The empirical data consists of documentation from websites and social media complemented by interviews with employees with knowledge about the unions’ Internet and social media communication. The results show that Swedish unions do not seem to be adapting to new technologies, rather using them as opportunities for strengthening and reviving membership without re-formulating its premises.
(Less)
Please use this url to cite or link to this publication:
author
and
organization
alternative title
Medlemskap i en digital tid : Svenska fackförbunds användning av internet och sociala medier
publishing date
type
Contribution to journal
publication status
published
subject
keywords
medlemskap, Sociala medier, Fackförbund, civilsamhället, Sverige, membership, trade unions, civil society, social media, Sweden
in
Sociologisk Forskning
volume
57
issue
1
pages
23 pages
publisher
Sveriges Sociologförbund
external identifiers
  • scopus:85096134757
ISSN
0038-0342
DOI
10.37062/sf.57.20171
language
English
LU publication?
yes
id
9214b870-d84a-4d29-a128-0d64a1909f03
date added to LUP
2020-04-14 08:56:06
date last changed
2020-12-01 02:11:53
@article{9214b870-d84a-4d29-a128-0d64a1909f03,
  abstract     = {The aim of the article is to explore trade unions’ use of Internet and social media in communicating with members and to understand membership in the digital era. A point of departure is that new forms of relationships between individuals and organizations are on the rise as our present societies become more digitalized, which has changed how citizens interact, mobilize, and organize. Digitalization has been discussed as a driving factor behind membership decline and disengagement, but also as an opportunity to revitalize the labor movement. Drawing on theories on social movements, interest groups, and civil society organizations the article adopts a multi-dimensional perspective that understands membership as participation, resource, representativeness, and identity. It presents results from a qualitative study of two Swedish trade unions. The empirical data consists of documentation from websites and social media complemented by interviews with employees with knowledge about the unions’ Internet and social media communication. The results show that Swedish unions do not seem to be adapting to new technologies, rather using them as opportunities for strengthening and reviving membership without re-formulating its premises.},
  author       = {Scaramuzzino, Gabriella and Scaramuzzino, Roberto},
  issn         = {0038-0342},
  language     = {eng},
  month        = {04},
  number       = {1},
  pages        = {43--66},
  publisher    = {Sveriges Sociologförbund},
  series       = {Sociologisk Forskning},
  title        = {Membership in the digital era : Swedish trade unions’ use of Internet and social media},
  url          = {https://lup.lub.lu.se/search/ws/files/78353503/Membership_in_the_digital_era.pdf},
  doi          = {10.37062/sf.57.20171},
  volume       = {57},
  year         = {2020},
}