Innovations in public diplomacy and nation brands : Inside the house of Sweden
(2011) In Place Branding and Public Diplomacy 7(2). p.127-135- Abstract
This article investigates innovations in public diplomacy and nation brands through the example of Sweden's Embassy in Washington, DC, the House of Sweden (HoS). The analysis explores the styles of communication and public outreach made possible by the interaction between its architectural design, brand values and public diplomacy applications. Aimed at practitioners and scholars with an interest in public diplomacy and nation brands, this article assesses the activities, impact and implications of the House as a platform for public diplomacy. In addition to using the HoS as a case study in its own right, the article discusses some of the unique events hosted there, as well as related experiments such as the Second House designed for... (More)
This article investigates innovations in public diplomacy and nation brands through the example of Sweden's Embassy in Washington, DC, the House of Sweden (HoS). The analysis explores the styles of communication and public outreach made possible by the interaction between its architectural design, brand values and public diplomacy applications. Aimed at practitioners and scholars with an interest in public diplomacy and nation brands, this article assesses the activities, impact and implications of the House as a platform for public diplomacy. In addition to using the HoS as a case study in its own right, the article discusses some of the unique events hosted there, as well as related experiments such as the Second House designed for virtual world Second Life.
(Less)
- author
- Pamment, James LU
- publishing date
- 2011-05-01
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- House of Sweden, nation brands, public diplomacy, second house
- in
- Place Branding and Public Diplomacy
- volume
- 7
- issue
- 2
- pages
- 9 pages
- publisher
- Palgrave Macmillan
- external identifiers
-
- scopus:79960149903
- scopus:79960149903
- ISSN
- 1751-8040
- DOI
- 10.1057/pb.2011.3
- language
- English
- LU publication?
- no
- id
- 935db04a-233d-4364-8e58-6529dbe0e5b4
- date added to LUP
- 2016-05-04 14:45:32
- date last changed
- 2024-04-08 11:38:12
@article{935db04a-233d-4364-8e58-6529dbe0e5b4,
abstract = {{<p>This article investigates innovations in public diplomacy and nation brands through the example of Sweden's Embassy in Washington, DC, the House of Sweden (HoS). The analysis explores the styles of communication and public outreach made possible by the interaction between its architectural design, brand values and public diplomacy applications. Aimed at practitioners and scholars with an interest in public diplomacy and nation brands, this article assesses the activities, impact and implications of the House as a platform for public diplomacy. In addition to using the HoS as a case study in its own right, the article discusses some of the unique events hosted there, as well as related experiments such as the Second House designed for virtual world Second Life.</p>}},
author = {{Pamment, James}},
issn = {{1751-8040}},
keywords = {{House of Sweden; nation brands; public diplomacy; second house}},
language = {{eng}},
month = {{05}},
number = {{2}},
pages = {{127--135}},
publisher = {{Palgrave Macmillan}},
series = {{Place Branding and Public Diplomacy}},
title = {{Innovations in public diplomacy and nation brands : Inside the house of Sweden}},
url = {{http://dx.doi.org/10.1057/pb.2011.3}},
doi = {{10.1057/pb.2011.3}},
volume = {{7}},
year = {{2011}},
}