Born globals’ foreign market channel strategies
(2006) In International Journal of Globalisation and Small Business 1(4). p.356-373- Abstract
- Foreign entry mode choices are decisions of paramount importance for the long-term survival and growth of companies that are in a process of rapid international expansion. In this article we seek to understand the foreign market channel strategies of Born Globals. We examine whether these companies develop a similar strategy regarding foreign entry mode choices and if their market channel strategies differ from contemporary theories treating this problem. A comparative case study conducted on four companies meeting the criteria of Born Globals suggests that they do not have a typical foreign entry mode. Instead, the companies seem to have very different market channel strategies even if they all have internationalized very rapidly. These... (More)
- Foreign entry mode choices are decisions of paramount importance for the long-term survival and growth of companies that are in a process of rapid international expansion. In this article we seek to understand the foreign market channel strategies of Born Globals. We examine whether these companies develop a similar strategy regarding foreign entry mode choices and if their market channel strategies differ from contemporary theories treating this problem. A comparative case study conducted on four companies meeting the criteria of Born Globals suggests that they do not have a typical foreign entry mode. Instead, the companies seem to have very different market channel strategies even if they all have internationalized very rapidly. These findings are discussed against the current range of theoretical models that seek to explain companies’ foreign entry mode choice. We conclude the article with some implications and suggestions for future research. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/941946
- author
- Andersson, Svante ; Gabrielsson, Jonas LU and Wictor, Ingemar
- organization
- publishing date
- 2006
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- market channel strategies, foreign entry mode, international expansion, Born Globals
- in
- International Journal of Globalisation and Small Business
- volume
- 1
- issue
- 4
- pages
- 356 - 373
- publisher
- Inderscience Publishers
- external identifiers
-
- scopus:33847682890
- language
- English
- LU publication?
- yes
- id
- c8355b5d-c51a-4b58-ad43-6dd6d769c010 (old id 941946)
- date added to LUP
- 2016-04-04 10:22:05
- date last changed
- 2024-01-12 19:59:14
@article{c8355b5d-c51a-4b58-ad43-6dd6d769c010,
abstract = {{Foreign entry mode choices are decisions of paramount importance for the long-term survival and growth of companies that are in a process of rapid international expansion. In this article we seek to understand the foreign market channel strategies of Born Globals. We examine whether these companies develop a similar strategy regarding foreign entry mode choices and if their market channel strategies differ from contemporary theories treating this problem. A comparative case study conducted on four companies meeting the criteria of Born Globals suggests that they do not have a typical foreign entry mode. Instead, the companies seem to have very different market channel strategies even if they all have internationalized very rapidly. These findings are discussed against the current range of theoretical models that seek to explain companies’ foreign entry mode choice. We conclude the article with some implications and suggestions for future research.}},
author = {{Andersson, Svante and Gabrielsson, Jonas and Wictor, Ingemar}},
keywords = {{market channel strategies; foreign entry mode; international expansion; Born Globals}},
language = {{eng}},
number = {{4}},
pages = {{356--373}},
publisher = {{Inderscience Publishers}},
series = {{International Journal of Globalisation and Small Business}},
title = {{Born globals’ foreign market channel strategies}},
volume = {{1}},
year = {{2006}},
}