Becoming couture : The Italian fashion industry after the Second World War
(2024)- Abstract
Becoming couture is the first book to examine the history of the Italian fashion industry during the global transition brought about by the Second World War. It draws on a wide range of primary sources, some of them newly unearthed, to demonstrate that the Italian fashion industry in the Republican era continued to rely on business practices and professionals established during Fascism. Analysing changes in promotional discourses and press coverage, the book traces the shift that occurred when manufacturers were encouraged to expand their exports of accessories to include sportswear, knitwear and moda boutique. This ultimately led to the legitimisation of Italian dressmaking as creatively independent of French influences and therefore... (More)
Becoming couture is the first book to examine the history of the Italian fashion industry during the global transition brought about by the Second World War. It draws on a wide range of primary sources, some of them newly unearthed, to demonstrate that the Italian fashion industry in the Republican era continued to rely on business practices and professionals established during Fascism. Analysing changes in promotional discourses and press coverage, the book traces the shift that occurred when manufacturers were encouraged to expand their exports of accessories to include sportswear, knitwear and moda boutique. This ultimately led to the legitimisation of Italian dressmaking as creatively independent of French influences and therefore worthy of the label ‘couture’.
(Less)
- author
- Faggella, Chiara LU
- organization
- publishing date
- 2024
- type
- Book/Report
- publication status
- published
- subject
- pages
- 229 pages
- publisher
- Manchester University Press
- external identifiers
-
- scopus:85218662924
- ISBN
- 9781526155245
- 9781526155252
- language
- English
- LU publication?
- yes
- id
- 94e75f7b-4cc4-4e57-8776-dacb255c5f44
- date added to LUP
- 2025-06-05 11:10:19
- date last changed
- 2025-07-03 14:07:37
@book{94e75f7b-4cc4-4e57-8776-dacb255c5f44,
abstract = {{<p>Becoming couture is the first book to examine the history of the Italian fashion industry during the global transition brought about by the Second World War. It draws on a wide range of primary sources, some of them newly unearthed, to demonstrate that the Italian fashion industry in the Republican era continued to rely on business practices and professionals established during Fascism. Analysing changes in promotional discourses and press coverage, the book traces the shift that occurred when manufacturers were encouraged to expand their exports of accessories to include sportswear, knitwear and moda boutique. This ultimately led to the legitimisation of Italian dressmaking as creatively independent of French influences and therefore worthy of the label ‘couture’.</p>}},
author = {{Faggella, Chiara}},
isbn = {{9781526155245}},
language = {{eng}},
publisher = {{Manchester University Press}},
title = {{Becoming couture : The Italian fashion industry after the Second World War}},
year = {{2024}},
}