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The Nature of Strategic Communication : A Rejoinder to Nothhaft

Christensen, Lars Thøger and Svensson, Emma LU (2017) In International Journal of Strategic Communication
Abstract

In this article, we address and challenge Nothhaft’s (2016) recent attempt to revive the field of strategic communication through an application of approaches and principles from the studies of the human mind. Instead of an indiscriminate import of a natural science perspective, we argue that the shortcomings of the field are dealt with more adequately by recognizing and embracing the immense complexity at play in all dimensions of strategic communication. The challenge is to understand the multiple goals and dimensions of the field, to acknowledge the principle of recursivity in all communicative practices, and to approach the individual not as a solitary mind, but a social being whose drives and proclivities are always socially and... (More)

In this article, we address and challenge Nothhaft’s (2016) recent attempt to revive the field of strategic communication through an application of approaches and principles from the studies of the human mind. Instead of an indiscriminate import of a natural science perspective, we argue that the shortcomings of the field are dealt with more adequately by recognizing and embracing the immense complexity at play in all dimensions of strategic communication. The challenge is to understand the multiple goals and dimensions of the field, to acknowledge the principle of recursivity in all communicative practices, and to approach the individual not as a solitary mind, but a social being whose drives and proclivities are always socially and culturally mediated.

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Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
epub
subject
in
International Journal of Strategic Communication
pages
4 pages
publisher
Taylor & Francis
external identifiers
  • scopus:85019182637
ISSN
1553-118X
DOI
10.1080/1553118X.2017.1318883
language
English
LU publication?
yes
id
9adf85d2-c8b7-42ea-9ba9-40e8fc9e4d3c
date added to LUP
2017-05-30 08:57:27
date last changed
2017-09-03 05:22:47
@article{9adf85d2-c8b7-42ea-9ba9-40e8fc9e4d3c,
  abstract     = {<p>In this article, we address and challenge Nothhaft’s (2016) recent attempt to revive the field of strategic communication through an application of approaches and principles from the studies of the human mind. Instead of an indiscriminate import of a natural science perspective, we argue that the shortcomings of the field are dealt with more adequately by recognizing and embracing the immense complexity at play in all dimensions of strategic communication. The challenge is to understand the multiple goals and dimensions of the field, to acknowledge the principle of recursivity in all communicative practices, and to approach the individual not as a solitary mind, but a social being whose drives and proclivities are always socially and culturally mediated.</p>},
  author       = {Christensen, Lars Thøger and Svensson, Emma},
  issn         = {1553-118X},
  language     = {eng},
  month        = {05},
  pages        = {4},
  publisher    = {Taylor & Francis},
  series       = {International Journal of Strategic Communication},
  title        = {The Nature of Strategic Communication : A Rejoinder to Nothhaft},
  url          = {http://dx.doi.org/10.1080/1553118X.2017.1318883},
  year         = {2017},
}