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Navigating Turbulent Political Waters : From Corporate Political Advocacy to Scansis, the Case of NBA-China Crisis

Zhao, Hui LU and Valentini, Chiara (2022) In Journal of Public Relations Research
Abstract
Drawing on insights from both rhetorical arena theory and contingency theory of conflict management, this study examines the role of political factors in shaping stakeholder groups’ perceptions and a corporation’s response and stance in a scansis of a multinational corporation. This study combined qualitative content analysis and semantic network analysis to analyze organizational responses, news coverage, and social media posts regarding the National Basketball Association (NBA)–China crisis in 2019, triggered by an online comment from a team executive supporting for Hong Kong protesters. The findings show (1) the presence of diverse and rich political-laden and politically divided discussions in news coverage and social media posts, (2)... (More)
Drawing on insights from both rhetorical arena theory and contingency theory of conflict management, this study examines the role of political factors in shaping stakeholder groups’ perceptions and a corporation’s response and stance in a scansis of a multinational corporation. This study combined qualitative content analysis and semantic network analysis to analyze organizational responses, news coverage, and social media posts regarding the National Basketball Association (NBA)–China crisis in 2019, triggered by an online comment from a team executive supporting for Hong Kong protesters. The findings show (1) the presence of diverse and rich political-laden and politically divided discussions in news coverage and social media posts, (2) a subsequent change in the NBA’s stance, from accommodative toward defensive, in response to those discussions, and (3) the great role of geopolitics/international politics and political values as political contingency factors in steering organizational, media, digital public discourses. Theoretical and practical implications are discussed. (Less)
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author
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organization
publishing date
type
Contribution to journal
publication status
in press
subject
keywords
corporate political advocacy, international crisis communication, scansis, rhetorical arena theory, contingency theory
in
Journal of Public Relations Research
publisher
Routledge
ISSN
1062-726X
language
English
LU publication?
yes
id
9ccff65f-9767-4965-b529-f553a762fa6a
date added to LUP
2022-03-30 22:40:46
date last changed
2022-06-15 22:59:10
@article{9ccff65f-9767-4965-b529-f553a762fa6a,
  abstract     = {{Drawing on insights from both rhetorical arena theory and contingency theory of conflict management, this study examines the role of political factors in shaping stakeholder groups’ perceptions and a corporation’s response and stance in a scansis of a multinational corporation. This study combined qualitative content analysis and semantic network analysis to analyze organizational responses, news coverage, and social media posts regarding the National Basketball Association (NBA)–China crisis in 2019, triggered by an online comment from a team executive supporting for Hong Kong protesters. The findings show (1) the presence of diverse and rich political-laden and politically divided discussions in news coverage and social media posts, (2) a subsequent change in the NBA’s stance, from accommodative toward defensive, in response to those discussions, and (3) the great role of geopolitics/international politics and political values as political contingency factors in steering organizational, media, digital public discourses. Theoretical and practical implications are discussed.}},
  author       = {{Zhao, Hui and Valentini, Chiara}},
  issn         = {{1062-726X}},
  keywords     = {{corporate political advocacy; international crisis communication; scansis; rhetorical arena theory; contingency theory}},
  language     = {{eng}},
  publisher    = {{Routledge}},
  series       = {{Journal of Public Relations Research}},
  title        = {{Navigating Turbulent Political Waters : From Corporate Political Advocacy to Scansis, the Case of NBA-China Crisis}},
  year         = {{2022}},
}