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How IKEA turned a crisis into an opportunity

Ngai, Sing Bik Cindy and Falkheimer, Jesper LU (2017) In Public Relations Review 43(1). p.246-248
Abstract
In 2013–2014, the IKEA cuddle toy Lufsig was connoted as a symbol of the Chief Executive (CE) of Hong Kong, prompting stakeholders to make negative associations with the corporation. Our study examines how IKEA mediated communication on traditional media and social media to turn this crisis into an opportunity. This study informs corporate communicators and researchers about the integrated utilization of crisis response strategies in a sophisticated crisis situation.
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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Crisis response strategy; Traditional media; Social media; IKEA; Political crisis; Hong Kong
in
Public Relations Review
volume
43
issue
1
pages
3 pages
publisher
Elsevier
external identifiers
  • scopus:85008235081
  • wos:000395962500027
ISSN
0363-8111
DOI
10.1016/j.pubrev.2016.12.003
language
English
LU publication?
yes
id
9e721680-f069-4ba6-8cb0-6558a06ea548
date added to LUP
2017-01-01 20:57:09
date last changed
2018-01-07 11:43:42
@article{9e721680-f069-4ba6-8cb0-6558a06ea548,
  abstract     = {In 2013–2014, the IKEA cuddle toy Lufsig was connoted as a symbol of the Chief Executive (CE) of Hong Kong, prompting stakeholders to make negative associations with the corporation. Our study examines how IKEA mediated communication on traditional media and social media to turn this crisis into an opportunity. This study informs corporate communicators and researchers about the integrated utilization of crisis response strategies in a sophisticated crisis situation.},
  author       = {Ngai, Sing Bik Cindy and Falkheimer, Jesper},
  issn         = {0363-8111},
  keyword      = {    Crisis response strategy; Traditional media; Social media; IKEA; Political crisis; Hong Kong},
  language     = {eng},
  month        = {03},
  number       = {1},
  pages        = {246--248},
  publisher    = {Elsevier},
  series       = {Public Relations Review},
  title        = {How IKEA turned a crisis into an opportunity},
  url          = {http://dx.doi.org/10.1016/j.pubrev.2016.12.003},
  volume       = {43},
  year         = {2017},
}