How IKEA turned a crisis into an opportunity
(2017) In Public Relations Review 43(1). p.246-248- Abstract
- In 2013–2014, the IKEA cuddle toy Lufsig was connoted as a symbol of the Chief Executive (CE) of Hong Kong, prompting stakeholders to make negative associations with the corporation. Our study examines how IKEA mediated communication on traditional media and social media to turn this crisis into an opportunity. This study informs corporate communicators and researchers about the integrated utilization of crisis response strategies in a sophisticated crisis situation.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/9e721680-f069-4ba6-8cb0-6558a06ea548
- author
- Ngai, Sing Bik Cindy and Falkheimer, Jesper LU
- organization
- publishing date
- 2017-03-01
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- Crisis response strategy; Traditional media; Social media; IKEA; Political crisis; Hong Kong
- in
- Public Relations Review
- volume
- 43
- issue
- 1
- pages
- 3 pages
- publisher
- Elsevier
- external identifiers
-
- scopus:85008235081
- wos:000395962500027
- ISSN
- 0363-8111
- DOI
- 10.1016/j.pubrev.2016.12.003
- language
- English
- LU publication?
- yes
- id
- 9e721680-f069-4ba6-8cb0-6558a06ea548
- date added to LUP
- 2017-01-01 20:57:09
- date last changed
- 2024-10-05 09:27:12
@article{9e721680-f069-4ba6-8cb0-6558a06ea548,
abstract = {{In 2013–2014, the IKEA cuddle toy Lufsig was connoted as a symbol of the Chief Executive (CE) of Hong Kong, prompting stakeholders to make negative associations with the corporation. Our study examines how IKEA mediated communication on traditional media and social media to turn this crisis into an opportunity. This study informs corporate communicators and researchers about the integrated utilization of crisis response strategies in a sophisticated crisis situation.}},
author = {{Ngai, Sing Bik Cindy and Falkheimer, Jesper}},
issn = {{0363-8111}},
keywords = {{Crisis response strategy; Traditional media; Social media; IKEA; Political crisis; Hong Kong}},
language = {{eng}},
month = {{03}},
number = {{1}},
pages = {{246--248}},
publisher = {{Elsevier}},
series = {{Public Relations Review}},
title = {{How IKEA turned a crisis into an opportunity}},
url = {{http://dx.doi.org/10.1016/j.pubrev.2016.12.003}},
doi = {{10.1016/j.pubrev.2016.12.003}},
volume = {{43}},
year = {{2017}},
}