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The ‘Logics’ of Public Diplomacy : In Search of What Unites a Multidisciplinary Research Field

Pamment, James LU ; Fjällhed, Alicia LU and Smedberg, Martina LU (2023) In The Hague Journal of Diplomacy 19(1). p.49-83
Abstract

A decade ago, Matt Armstrong noted that the War on Terror set the scene for US public diplomacy (PD) to be heavily focused on security. Other countries have focused their PD on image promotion, relationship-building or cultural relations. As digital media practices have slowly been adopted by the majority of foreign ministries, the logics governing social and digital media have also been increasingly internalised into diplomatic practice. Lacking in current PD research is a theory of the ‘logics’ that drive and motivate public diplomacy. This article explores the application of ‘PD logics’ as a theoretical framework for interpreting the ways in which foreign policy priorities, such as securitisation, trade promotion and strategic... (More)

A decade ago, Matt Armstrong noted that the War on Terror set the scene for US public diplomacy (PD) to be heavily focused on security. Other countries have focused their PD on image promotion, relationship-building or cultural relations. As digital media practices have slowly been adopted by the majority of foreign ministries, the logics governing social and digital media have also been increasingly internalised into diplomatic practice. Lacking in current PD research is a theory of the ‘logics’ that drive and motivate public diplomacy. This article explores the application of ‘PD logics’ as a theoretical framework for interpreting the ways in which foreign policy priorities, such as securitisation, trade promotion and strategic partnerships, shape PD practices. With a particular focus on the most recent wave of social and digital media adoption practices, this article establishes a theory of ‘PD logics’ that could provide new avenues for developing theories of public diplomacy.

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Please use this url to cite or link to this publication:
author
; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
digitalisation, logics, meta-review, public diplomacy (PD), theory
in
The Hague Journal of Diplomacy
volume
19
issue
1
pages
49 - 83
publisher
Martinus Nijhoff Publishers
external identifiers
  • scopus:85153762076
ISSN
1871-1901
DOI
10.1163/1871191x-bja10161
language
English
LU publication?
yes
additional info
Publisher Copyright: © James Pamment et al., 2023.
id
a1203a7e-3e0a-4e2d-b571-62b0c65a0316
date added to LUP
2023-05-05 13:24:30
date last changed
2024-01-09 15:47:28
@article{a1203a7e-3e0a-4e2d-b571-62b0c65a0316,
  abstract     = {{<p>A decade ago, Matt Armstrong noted that the War on Terror set the scene for US public diplomacy (PD) to be heavily focused on security. Other countries have focused their PD on image promotion, relationship-building or cultural relations. As digital media practices have slowly been adopted by the majority of foreign ministries, the logics governing social and digital media have also been increasingly internalised into diplomatic practice. Lacking in current PD research is a theory of the ‘logics’ that drive and motivate public diplomacy. This article explores the application of ‘PD logics’ as a theoretical framework for interpreting the ways in which foreign policy priorities, such as securitisation, trade promotion and strategic partnerships, shape PD practices. With a particular focus on the most recent wave of social and digital media adoption practices, this article establishes a theory of ‘PD logics’ that could provide new avenues for developing theories of public diplomacy.</p>}},
  author       = {{Pamment, James and Fjällhed, Alicia and Smedberg, Martina}},
  issn         = {{1871-1901}},
  keywords     = {{digitalisation; logics; meta-review; public diplomacy (PD); theory}},
  language     = {{eng}},
  number       = {{1}},
  pages        = {{49--83}},
  publisher    = {{Martinus Nijhoff Publishers}},
  series       = {{The Hague Journal of Diplomacy}},
  title        = {{The ‘Logics’ of Public Diplomacy : In Search of What Unites a Multidisciplinary Research Field}},
  url          = {{http://dx.doi.org/10.1163/1871191x-bja10161}},
  doi          = {{10.1163/1871191x-bja10161}},
  volume       = {{19}},
  year         = {{2023}},
}