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Communication work for influencing destination resilience–DMOs experiences during the COVID-19 pandemic

Månsson, Maria LU orcid and Eksell, Jörgen LU orcid (2024) In Scandinavian Journal of Hospitality and Tourism
Abstract
Previous research has identified good communication as one of several key factors essential for destination resilience. However, there has been a lack of research on how communication contributes to this development. To address this gap, this study explores the communication work done by Destination Management Organizations (DMOs) with stakeholders to influence destination resilience. The study examines the interrelationship between the DMO and the destination stakeholders on national, regional, and local levels. The study consists of 39 interviews with the largest DMOs in Sweden. The results suggest that DMOs employed various forms of communication work and roles. The work, such as working in networks and performing business intelligence,... (More)
Previous research has identified good communication as one of several key factors essential for destination resilience. However, there has been a lack of research on how communication contributes to this development. To address this gap, this study explores the communication work done by Destination Management Organizations (DMOs) with stakeholders to influence destination resilience. The study examines the interrelationship between the DMO and the destination stakeholders on national, regional, and local levels. The study consists of 39 interviews with the largest DMOs in Sweden. The results suggest that DMOs employed various forms of communication work and roles. The work, such as working in networks and performing business intelligence, is connected to supporting environmental sensitivity and connectivity, which are crucial to destination resilience. The success of DMOs' communication work in influencing destination resilience depends on their ability to be proactive, adapt to a constantly changing environment, and use established networks. The DMOs learned from and mitigated the consequences of the pandemic while building strength to withstand anticipated future stressors. Thus, the DMOs influenced both planned and adaptive resilience. The study's findings increase our understanding of the communication work and roles employed by DMOs to influence the resilience of a destination. (Less)
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author
and
organization
publishing date
type
Contribution to journal
publication status
epub
subject
keywords
Destination resilience, communication work, stakeholders, destination management organisations, Sweden
in
Scandinavian Journal of Hospitality and Tourism
publisher
Taylor & Francis
external identifiers
  • scopus:85184396035
ISSN
1502-2250
DOI
10.1080/15022250.2024.2308857
project
Resilient destination development in the wake of COVID-19
Rethinking urban tourism development: Dealing with sustainability in the age of over-tourism
language
English
LU publication?
yes
id
a1900f07-2dde-493a-b697-68bdc4ce00b9
date added to LUP
2024-01-22 20:35:08
date last changed
2024-02-29 15:26:43
@article{a1900f07-2dde-493a-b697-68bdc4ce00b9,
  abstract     = {{Previous research has identified good communication as one of several key factors essential for destination resilience. However, there has been a lack of research on how communication contributes to this development. To address this gap, this study explores the communication work done by Destination Management Organizations (DMOs) with stakeholders to influence destination resilience. The study examines the interrelationship between the DMO and the destination stakeholders on national, regional, and local levels. The study consists of 39 interviews with the largest DMOs in Sweden. The results suggest that DMOs employed various forms of communication work and roles. The work, such as working in networks and performing business intelligence, is connected to supporting environmental sensitivity and connectivity, which are crucial to destination resilience. The success of DMOs' communication work in influencing destination resilience depends on their ability to be proactive, adapt to a constantly changing environment, and use established networks. The DMOs learned from and mitigated the consequences of the pandemic while building strength to withstand anticipated future stressors. Thus, the DMOs influenced both planned and adaptive resilience. The study's findings increase our understanding of the communication work and roles employed by DMOs to influence the resilience of a destination.}},
  author       = {{Månsson, Maria and Eksell, Jörgen}},
  issn         = {{1502-2250}},
  keywords     = {{Destination resilience, communication work, stakeholders, destination management organisations, Sweden}},
  language     = {{eng}},
  month        = {{02}},
  publisher    = {{Taylor & Francis}},
  series       = {{Scandinavian Journal of Hospitality and Tourism}},
  title        = {{Communication work for influencing destination resilience–DMOs experiences during the COVID-19 pandemic}},
  url          = {{http://dx.doi.org/10.1080/15022250.2024.2308857}},
  doi          = {{10.1080/15022250.2024.2308857}},
  year         = {{2024}},
}