Skip to main content

Lund University Publications

LUND UNIVERSITY LIBRARIES

Design for Desirability: An Innovation-Focused Research Collaboration between Academia and Industry

Goellner, Mark ; Garrett, Lyn ; Parker, Tony ; Adank, Rodney and Warell, Anders LU (2009) International Association of Societies of Design Research, IASDR 2019 p.2909-2919
Abstract
This paper outlines an innovation-focused design research collaboration that connects New Zealand design and manufacturing industry with advanced design thinking about design for desirability, a research area pursued at AFFECT - the Centre for Affective Design Research at Massey University in Wellington (NZ). Nowadays, it’s all about offering products that are desirable; products need to appeal to their users on emotional, social and intuitive levels. Function
and usability are still important issues of product design, but unless the product is instantly and as well as continuously appealing, chances for success are slim. Academic design researchers and five New Zealand companies have collaborated in a governmentally funded “Growth... (More)
This paper outlines an innovation-focused design research collaboration that connects New Zealand design and manufacturing industry with advanced design thinking about design for desirability, a research area pursued at AFFECT - the Centre for Affective Design Research at Massey University in Wellington (NZ). Nowadays, it’s all about offering products that are desirable; products need to appeal to their users on emotional, social and intuitive levels. Function
and usability are still important issues of product design, but unless the product is instantly and as well as continuously appealing, chances for success are slim. Academic design researchers and five New Zealand companies have collaborated in a governmentally funded “Growth Innovation Pilot Initiative” scheme, that aims to foster design for desirability thinking and capabilities by means of knowledge sharing and enterprise training in the form of design projects and workshops.
Within this collaboration, Master of Design (MDes) projects were conducted that created visionary product concepts for animal farm management and radio communication utilizing the perceptual product experience framework [1]. This paper describes the process of this project, highlightin the initial interviews with the companies, the collaborative knowledge sharing and enterprise training workshops, and the two MDes projects that aimed to foster and advance design for desirability thinking together with the companies. The described project provides a novel collaborative model between industry and academia that challenges advanced thinking and implementation of design for desirability in small- and medium-sized (SME) companies with the aim of improving international competitiveness of their products. Such companies often lack the
knowledge and resources to devise strategies and adopt operational ways of working with desirability focussed design conceptualisation programmes that require a holistic understanding of the users, which can be provided through academic design research collaborations. (Less)
Please use this url to cite or link to this publication:
author
; ; ; and
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
host publication
Proceedings of IASDR Conference, International Association of Societies of Design Research
pages
2909 - 2919
publisher
Korean Society of Design Science
conference name
International Association of Societies of Design Research, IASDR 2019
conference location
Seoul, Korea, Republic of
conference dates
2009-10-18 - 2009-10-22
ISBN
978-89-963194-0-5
language
English
LU publication?
yes
id
a2c93748-6bde-4ba0-a9fe-855e243dd724
alternative location
http://www.iasdr2009.or.kr/Papers/Orally%20Presented%20Papers/Design%20Project%20Cases/Design%20For%20Desirability%20-%20An%20Innovation-Focused%20Research%20Collaboration%20Between%20Academia%20and%20Industry.pdf
date added to LUP
2019-06-30 23:29:29
date last changed
2019-11-22 14:54:00
@inproceedings{a2c93748-6bde-4ba0-a9fe-855e243dd724,
  abstract     = {This paper outlines an innovation-focused design research collaboration that connects New Zealand design and manufacturing industry with advanced design thinking about design for desirability, a research area pursued at AFFECT - the Centre for Affective Design Research at Massey University in Wellington (NZ). Nowadays, it’s all about offering products that are desirable; products need to appeal to their users on emotional, social and intuitive levels. Function<br/>and usability are still important issues of product design, but unless the product is instantly and as well as continuously appealing, chances for success are slim. Academic design researchers and five New Zealand companies have collaborated in a governmentally funded “Growth Innovation Pilot Initiative” scheme, that aims to foster design for desirability thinking and capabilities by means of knowledge sharing and enterprise training in the form of design projects and workshops.<br/>Within this collaboration, Master of Design (MDes) projects were conducted that created visionary product concepts for animal farm management and radio communication utilizing the perceptual product experience framework [1]. This paper describes the process of this project, highlightin the initial interviews with the companies, the collaborative knowledge sharing and enterprise training workshops, and the two MDes projects that aimed to foster and advance design for desirability thinking together with the companies. The described project provides a novel collaborative model between industry and academia that challenges advanced thinking and implementation of design for desirability in small- and medium-sized (SME) companies with the aim of improving international competitiveness of their products. Such companies often lack the<br/>knowledge and resources to devise strategies and adopt operational ways of working with desirability focussed design conceptualisation programmes that require a holistic understanding of the users, which can be provided through academic design research collaborations.},
  author       = {Goellner, Mark and Garrett, Lyn and Parker, Tony and Adank, Rodney and Warell, Anders},
  booktitle    = {Proceedings of IASDR Conference, International Association of Societies of Design Research},
  isbn         = {978-89-963194-0-5},
  language     = {eng},
  pages        = {2909--2919},
  publisher    = {Korean Society of Design Science},
  title        = {Design for Desirability: An Innovation-Focused Research Collaboration between Academia and Industry},
  url          = {http://www.iasdr2009.or.kr/Papers/Orally%20Presented%20Papers/Design%20Project%20Cases/Design%20For%20Desirability%20-%20An%20Innovation-Focused%20Research%20Collaboration%20Between%20Academia%20and%20Industry.pdf},
  year         = {2009},
}