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An Institutional Logics Perspective on the Gig Economy

Frenken, Koen ; Vaskelainen, Taneli ; Fuenfschilling, Lea LU and Piscicelli, Laura (2020) In Research in the Sociology of Organizations 66. p.83-105
Abstract
We witness rising tensions between online gig-economy platforms, incumbent firms, regulators, and labor unions. In this chapter, we use the framework of institutional logics as an analytical lens and scheme to understand the fundamental institutional challenges prompted by the advent of the online gig economy. We view gig-economy platforms as corporations that organize and self-regulate markets. In doing so, they span two parallel markets: the market for platforms competing to provide intermediation services and the market for the self-employed competing on platforms to provide peer-to-peer services. Self-regulation by platforms also weakens the traditional roles of the state. While the corporation and market logics empower the platform,... (More)
We witness rising tensions between online gig-economy platforms, incumbent firms, regulators, and labor unions. In this chapter, we use the framework of institutional logics as an analytical lens and scheme to understand the fundamental institutional challenges prompted by the advent of the online gig economy. We view gig-economy platforms as corporations that organize and self-regulate markets. In doing so, they span two parallel markets: the market for platforms competing to provide intermediation services and the market for the self-employed competing on platforms to provide peer-to-peer services. Self-regulation by platforms also weakens the traditional roles of the state. While the corporation and market logics empower the platform, they weaken self-employed suppliers as platforms’ design constrain suppliers to grow into a full-fledged business by limiting their entrepreneurial freedom. At the same time, current labor law generally does not classify suppliers as employees of the platform company, which limits the possibility to unionize. The current resolutions to this institutional misalignment are sought in “band aid solutions” at the level of sectors. Instead, as we argue, macro-institutional reform may be needed to re-institutionalize gig work into established institutional logics.
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author
; ; and
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
host publication
Theorizing the Sharing Economy: Variety and Trajectories of New Forms of Organizing
series title
Research in the Sociology of Organizations
editor
Maurer, Indre ; Mair, Johanna and Oberg, Achim
volume
66
pages
83 - 105
publisher
Emerald Group Publishing Limited
external identifiers
  • scopus:85132701504
ISBN
978-1-78756-180-9
978-1-78756-179-3
DOI
10.1108/S0733-558X20200000066005
language
English
LU publication?
yes
id
a386f631-6236-4307-899a-b9bfb255b7e5
date added to LUP
2021-02-18 09:42:27
date last changed
2024-04-18 11:26:39
@inbook{a386f631-6236-4307-899a-b9bfb255b7e5,
  abstract     = {{We witness rising tensions between online gig-economy platforms, incumbent firms, regulators, and labor unions. In this chapter, we use the framework of institutional logics as an analytical lens and scheme to understand the fundamental institutional challenges prompted by the advent of the online gig economy. We view gig-economy platforms as corporations that organize and self-regulate markets. In doing so, they span two parallel markets: the market for platforms competing to provide intermediation services and the market for the self-employed competing on platforms to provide peer-to-peer services. Self-regulation by platforms also weakens the traditional roles of the state. While the corporation and market logics empower the platform, they weaken self-employed suppliers as platforms’ design constrain suppliers to grow into a full-fledged business by limiting their entrepreneurial freedom. At the same time, current labor law generally does not classify suppliers as employees of the platform company, which limits the possibility to unionize. The current resolutions to this institutional misalignment are sought in “band aid solutions” at the level of sectors. Instead, as we argue, macro-institutional reform may be needed to re-institutionalize gig work into established institutional logics.<br/>}},
  author       = {{Frenken, Koen and Vaskelainen, Taneli and Fuenfschilling, Lea and Piscicelli, Laura}},
  booktitle    = {{Theorizing the Sharing Economy: Variety and Trajectories of New Forms of Organizing}},
  editor       = {{Maurer, Indre and Mair, Johanna and Oberg, Achim}},
  isbn         = {{978-1-78756-180-9}},
  language     = {{eng}},
  pages        = {{83--105}},
  publisher    = {{Emerald Group Publishing Limited}},
  series       = {{Research in the Sociology of Organizations}},
  title        = {{An Institutional Logics Perspective on the Gig Economy}},
  url          = {{http://dx.doi.org/10.1108/S0733-558X20200000066005}},
  doi          = {{10.1108/S0733-558X20200000066005}},
  volume       = {{66}},
  year         = {{2020}},
}