Advanced

How women entrepreneurs build embeddedness : a case study approach

Aggestam, Maria LU and Wigren, Caroline LU (2017) In International Journal of Gender and Entrepreneurship 9(3). p.252-268
Abstract
Purpose

The purpose of this study is to examine how women entrepreneurs are building embeddedness into male-gendered fields and how they are creating embedding in such fields in practice.
Design/methodology/approach

The qualitative methodology and three indicative case stories within gastronomic industry are illustrated and analysed.
Findings

The contribution of this study lies in the examination of the multifaceted embedding building process from dis-embedded, marginalised and suppressed position by women entrepreneurs. This was achieved with the help of building embedding through two strategies: sameness, that is, becoming one of the boys and then becoming a challenger, thereby enhancing their... (More)
Purpose

The purpose of this study is to examine how women entrepreneurs are building embeddedness into male-gendered fields and how they are creating embedding in such fields in practice.
Design/methodology/approach

The qualitative methodology and three indicative case stories within gastronomic industry are illustrated and analysed.
Findings

The contribution of this study lies in the examination of the multifaceted embedding building process from dis-embedded, marginalised and suppressed position by women entrepreneurs. This was achieved with the help of building embedding through two strategies: sameness, that is, becoming one of the boys and then becoming a challenger, thereby enhancing their professional position.
Research limitations/implications

The study is subject to limitations; a small sample is not suited for the generalizability of results. The most important implication of this study is the identification of the process of building embeddedness as the most critical resource for women’s entrepreneurship that should be supported by the scholarly and business community.
Originality/value

The theoretical framework developed for this study laid the foundation for developing literature on the embeddedness of women’s entrepreneurship and how the process of creating embedding becomes instrumental in business ownership. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
in
International Journal of Gender and Entrepreneurship
volume
9
issue
3
pages
35 pages
publisher
Emerald Group Publishing Limited
external identifiers
  • scopus:85033231840
  • wos:000414753000003
ISSN
1756-6266
DOI
10.1108/IJGE-07-2017-0037
language
English
LU publication?
yes
id
a56a9e0d-5812-4b4c-ac36-362270fd3de6
date added to LUP
2017-09-21 13:54:50
date last changed
2018-01-16 13:26:10
@article{a56a9e0d-5812-4b4c-ac36-362270fd3de6,
  abstract     = {Purpose<br/><br/>The purpose of this study is to examine how women entrepreneurs are building embeddedness into male-gendered fields and how they are creating embedding in such fields in practice.<br/>Design/methodology/approach<br/><br/>The qualitative methodology and three indicative case stories within gastronomic industry are illustrated and analysed.<br/>Findings<br/><br/>The contribution of this study lies in the examination of the multifaceted embedding building process from dis-embedded, marginalised and suppressed position by women entrepreneurs. This was achieved with the help of building embedding through two strategies: sameness, that is, becoming one of the boys and then becoming a challenger, thereby enhancing their professional position.<br/>Research limitations/implications<br/><br/>The study is subject to limitations; a small sample is not suited for the generalizability of results. The most important implication of this study is the identification of the process of building embeddedness as the most critical resource for women’s entrepreneurship that should be supported by the scholarly and business community.<br/>Originality/value<br/><br/>The theoretical framework developed for this study laid the foundation for developing literature on the embeddedness of women’s entrepreneurship and how the process of creating embedding becomes instrumental in business ownership.},
  author       = {Aggestam, Maria and Wigren, Caroline},
  issn         = {1756-6266},
  language     = {eng},
  number       = {3},
  pages        = {252--268},
  publisher    = {Emerald Group Publishing Limited},
  series       = {International Journal of Gender and Entrepreneurship},
  title        = {How women entrepreneurs build embeddedness : a case study approach},
  url          = {http://dx.doi.org/10.1108/IJGE-07-2017-0037},
  volume       = {9},
  year         = {2017},
}