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New Transportation Technology : Norm Activation Processes and the Intention to Switch to an Electric/Hybrid Vehicle

Nordlund, Annika; Jansson, Johan LU and Westin, Kerstin (2016) Transport Research Arena In Transportation Research Procedia 14. p.2527-2536
Abstract
Since humans' activities contribute to climate change it is important to change behavior. Switching to a hybrid/plugin/electric vehicle (HEV/PHEV/EV) for personal transport can be one way. In this study the intention to switch to a HEV/PHEV/EV is studied from the theoretical framework of the moral norm-activation theory of altruism (Schwartz, 1977) and the Value-Belief-Norm (VBN) Theory of environmentalism (Stern et al., 1999). Data was collected using a survey to three groups, alternative fuel vehicle owners (AFV, mainly E85/ethanol), fossil fuel vehicle owners (conventional vehicles, CV), and hybrid/plugin/electric vehicle owners (HEV/PHEV/EV). A SEM model was proposed, and tested on the subsamples of CV and AFV owners, of a hierarchical... (More)
Since humans' activities contribute to climate change it is important to change behavior. Switching to a hybrid/plugin/electric vehicle (HEV/PHEV/EV) for personal transport can be one way. In this study the intention to switch to a HEV/PHEV/EV is studied from the theoretical framework of the moral norm-activation theory of altruism (Schwartz, 1977) and the Value-Belief-Norm (VBN) Theory of environmentalism (Stern et al., 1999). Data was collected using a survey to three groups, alternative fuel vehicle owners (AFV, mainly E85/ethanol), fossil fuel vehicle owners (conventional vehicles, CV), and hybrid/plugin/electric vehicle owners (HEV/PHEV/EV). A SEM model was proposed, and tested on the subsamples of CV and AFV owners, of a hierarchical process of influence from the more general (e.g. values) to the more specific (e.g. beliefs, norms) and finally the intention. The results supported the proposed norm-activation model and showed that problem awareness was more influential in the AFV than in the CV group. In addition, a comparison between the three subgroups (CV, AFV and HEV/PHEV/EV) showed that HEV/PHEV/EV owners differed significantly from CV and AFV owners, in that they were more open to change, less conservative, showed a higher problem awareness, self-efficacy, and a stronger personal norm. The results from this study may have implications for future work of increasing the number of electric vehicles on the roads and thereby contribute to less direct emissions from car traffic. (Less)
Please use this url to cite or link to this publication:
author
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
values, beliefs, norm-activation, intention, hybrid, plugin, electric vehicle
in
Transportation Research Procedia
editor
Rafalskia, Leszek; Zofka, Adam; and
volume
14
pages
10 pages
publisher
Elsevier
conference name
Transport Research Arena
external identifiers
  • scopus:84991377727
DOI
10.1016/j.trpro.2016.05.334
language
English
LU publication?
no
id
a56de031-7d20-402a-aae8-1e8df772c25b
alternative location
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84991377727&doi=10.1016%2fj.trpro.2016.05.334&partnerID=40&md5=bd7b8828b0d6d3b77855ba6053bee61b
date added to LUP
2017-01-12 15:09:56
date last changed
2017-05-21 04:57:42
@inbook{a56de031-7d20-402a-aae8-1e8df772c25b,
  abstract     = {Since humans' activities contribute to climate change it is important to change behavior. Switching to a hybrid/plugin/electric vehicle (HEV/PHEV/EV) for personal transport can be one way. In this study the intention to switch to a HEV/PHEV/EV is studied from the theoretical framework of the moral norm-activation theory of altruism (Schwartz, 1977) and the Value-Belief-Norm (VBN) Theory of environmentalism (Stern et al., 1999). Data was collected using a survey to three groups, alternative fuel vehicle owners (AFV, mainly E85/ethanol), fossil fuel vehicle owners (conventional vehicles, CV), and hybrid/plugin/electric vehicle owners (HEV/PHEV/EV). A SEM model was proposed, and tested on the subsamples of CV and AFV owners, of a hierarchical process of influence from the more general (e.g. values) to the more specific (e.g. beliefs, norms) and finally the intention. The results supported the proposed norm-activation model and showed that problem awareness was more influential in the AFV than in the CV group. In addition, a comparison between the three subgroups (CV, AFV and HEV/PHEV/EV) showed that HEV/PHEV/EV owners differed significantly from CV and AFV owners, in that they were more open to change, less conservative, showed a higher problem awareness, self-efficacy, and a stronger personal norm. The results from this study may have implications for future work of increasing the number of electric vehicles on the roads and thereby contribute to less direct emissions from car traffic.},
  author       = {Nordlund, Annika and Jansson, Johan and Westin, Kerstin},
  editor       = {Rafalskia,  Leszek and Zofka, Adam},
  keyword      = {values,beliefs,norm-activation,intention,hybrid,plugin,electric vehicle},
  language     = {eng},
  pages        = {2527--2536},
  publisher    = {Elsevier},
  series       = {Transportation Research Procedia},
  title        = {New Transportation Technology : Norm Activation Processes and the Intention to Switch to an Electric/Hybrid Vehicle},
  url          = {http://dx.doi.org/10.1016/j.trpro.2016.05.334},
  volume       = {14},
  year         = {2016},
}