Advanced

Are Food Advertisements Promoting More Unhealthy Foods and Beverages over Time? Evidence from Three Swedish Food Magazines, 1995–2014

Håkansson, Andreas LU (2017) In Ecology of Food and Nutrition 56(1). p.45-61
Abstract

Unhealthy food in advertising has been suggested as a mediator for the increase in diet-related illness. This study quantitatively investigates changes in food advertising between 1995 and 2014 in terms of food categories promoted, macronutrient content, and percentage of foods classified as heathy or unhealthy from a sample of 7,199 ads from three Swedish food magazines. With the exception of increased alcoholic beverage and decreased carbohydrate-rich-food promotion, no monotonic trends of increasingly unhealthy food advertisement are found. From these findings, it is argued that food magazine advertising is not a mediator of the adverse dietary trend.

Please use this url to cite or link to this publication:
author
publishing date
type
Contribution to journal
publication status
published
keywords
Food advertising, media, nutrition, obesity, Sweden, time trend
in
Ecology of Food and Nutrition
volume
56
issue
1
pages
17 pages
publisher
Taylor & Francis
external identifiers
  • pmid:27880047
  • scopus:84996836204
ISSN
0367-0244
DOI
10.1080/03670244.2016.1256286
language
English
LU publication?
no
id
a8f57be7-6923-41b2-b324-695bd652a058
date added to LUP
2019-03-11 13:03:29
date last changed
2020-01-13 01:32:21
@article{a8f57be7-6923-41b2-b324-695bd652a058,
  abstract     = {<p>Unhealthy food in advertising has been suggested as a mediator for the increase in diet-related illness. This study quantitatively investigates changes in food advertising between 1995 and 2014 in terms of food categories promoted, macronutrient content, and percentage of foods classified as heathy or unhealthy from a sample of 7,199 ads from three Swedish food magazines. With the exception of increased alcoholic beverage and decreased carbohydrate-rich-food promotion, no monotonic trends of increasingly unhealthy food advertisement are found. From these findings, it is argued that food magazine advertising is not a mediator of the adverse dietary trend.</p>},
  author       = {Håkansson, Andreas},
  issn         = {0367-0244},
  language     = {eng},
  month        = {01},
  number       = {1},
  pages        = {45--61},
  publisher    = {Taylor & Francis},
  series       = {Ecology of Food and Nutrition},
  title        = {Are Food Advertisements Promoting More Unhealthy Foods and Beverages over Time? Evidence from Three Swedish Food Magazines, 1995–2014},
  url          = {http://dx.doi.org/10.1080/03670244.2016.1256286},
  doi          = {10.1080/03670244.2016.1256286},
  volume       = {56},
  year         = {2017},
}