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Special Section: Media Industries and Engagement: Introduction

Hill, Annette LU and Steemers, Jeanette (2017) In Media Industries 4(1). p.1-5
Abstract
The aim of this special section is to critically analyse the complex issues at work
in understanding the theories, processes and practices of engagement as it
relates to media industries. There is a need to open up the notion of engagement
as a concept that captures subjective and shifting relations with media. In such
a way, this section focuses on media engagement within the industry as multifaceted,
working across political and public spheres, policy and industry sectors,
audiences and popular culture. Articles debate the meaning of engagement as
an object of measurement in policy research, and audience information systems,
where ratings data and social media analytics attempt to measure and... (More)
The aim of this special section is to critically analyse the complex issues at work
in understanding the theories, processes and practices of engagement as it
relates to media industries. There is a need to open up the notion of engagement
as a concept that captures subjective and shifting relations with media. In such
a way, this section focuses on media engagement within the industry as multifaceted,
working across political and public spheres, policy and industry sectors,
audiences and popular culture. Articles debate the meaning of engagement as
an object of measurement in policy research, and audience information systems,
where ratings data and social media analytics attempt to measure and secure
engagement for audiences and consumers of cross media content. Alongside a
notion of engagement as quantitative data, there is also a sense of engagement
as a subjective and slippery term and articles in this special section also debate
the meaning of engagement as signifying personal and collective relations with
policy and social issues, or cultural artefacts and events. Thus, policy and industry
discourses of engagement as a measurement of interest intersect with, and at
times counteract, wider debates about engagement within social media, political
activism and popular culture (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
media engagement, audience engagement, policy engagement
in
Media Industries
volume
4
issue
1
pages
5 pages
publisher
Michigan State University Press
DOI
10.3998/mij.15031809.0004.105
language
English
LU publication?
yes
id
ad56282b-d039-49a7-a285-940fcf7fc890
date added to LUP
2017-05-29 07:54:26
date last changed
2017-05-31 09:43:32
@article{ad56282b-d039-49a7-a285-940fcf7fc890,
  abstract     = {The aim of this special section is to critically analyse the complex issues at work<br/>in understanding the theories, processes and practices of engagement as it<br/>relates to media industries. There is a need to open up the notion of engagement<br/>as a concept that captures subjective and shifting relations with media. In such<br/>a way, this section focuses on media engagement within the industry as multifaceted,<br/>working across political and public spheres, policy and industry sectors,<br/>audiences and popular culture. Articles debate the meaning of engagement as<br/>an object of measurement in policy research, and audience information systems,<br/>where ratings data and social media analytics attempt to measure and secure<br/>engagement for audiences and consumers of cross media content. Alongside a<br/>notion of engagement as quantitative data, there is also a sense of engagement<br/>as a subjective and slippery term and articles in this special section also debate<br/>the meaning of engagement as signifying personal and collective relations with<br/>policy and social issues, or cultural artefacts and events. Thus, policy and industry<br/>discourses of engagement as a measurement of interest intersect with, and at<br/>times counteract, wider debates about engagement within social media, political<br/>activism and popular culture},
  articleno    = {4.1},
  author       = {Hill, Annette and Steemers, Jeanette},
  keyword      = {media engagement,audience engagement,policy engagement},
  language     = {eng},
  month        = {06},
  number       = {1},
  pages        = {1--5},
  publisher    = {Michigan State University Press},
  series       = {Media Industries},
  title        = {Special Section: Media Industries and Engagement: Introduction},
  url          = {http://dx.doi.org/10.3998/mij.15031809.0004.105},
  volume       = {4},
  year         = {2017},
}