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Netnografi - en metod för att studera internetbaserad kommunikation

Bertilsson, Jon LU (2014) p.111-126
Please use this url to cite or link to this publication:
author
organization
alternative title
Netnography - a method for studying internet-based communication
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Netnografi, metod, varumärkeskommunikation, konsumenter
categories
Higher Education
host publication
Kvalitativa metoder i strategisk kommunikation
editor
Eksell, Jörgen and Thelander, Åsa
pages
111 - 126
publisher
Studentlitteratur AB
ISBN
978-91-44-09658-2
language
Swedish
LU publication?
yes
id
af098d6a-fc3b-40dc-b539-5512f87a6389 (old id 8162946)
date added to LUP
2016-04-04 09:58:56
date last changed
2025-04-04 14:06:07
@inbook{af098d6a-fc3b-40dc-b539-5512f87a6389,
  author       = {{Bertilsson, Jon}},
  booktitle    = {{Kvalitativa metoder i strategisk kommunikation}},
  editor       = {{Eksell, Jörgen and Thelander, Åsa}},
  isbn         = {{978-91-44-09658-2}},
  keywords     = {{Netnografi; metod; varumärkeskommunikation; konsumenter}},
  language     = {{swe}},
  pages        = {{111--126}},
  publisher    = {{Studentlitteratur AB}},
  title        = {{Netnografi - en metod för att studera internetbaserad kommunikation}},
  year         = {{2014}},
}