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Från skogsbryn till masstart : Kommodifieringen av längdskidåkningens tv-sändningar från 1980-talet till 2015

Lindkvist, Jonas LU (2022) In Idrott, historia och samhälle 2022(1). p.64-82
Abstract
Emanating from theories on media and sport this study analyses two cross-country races from the 1980s and two from 2015. The study shows that the broadcasts have evolved into something that the spectators on the ground cannot, to the same degree, experience, including increased and more tangible use of graphics, a higher editing frequency, an increased amount of and more mobile cameras yielding more camera angles and positions, more possibilities of close-ups, pans and tracking shots and more special effects in shot. The broadcasts also show an increased focus on contact with viewers through the studio and social media, more interviews, an increased focus on the conflict in narration, and a greater presence of commercials in the broadcast... (More)
Emanating from theories on media and sport this study analyses two cross-country races from the 1980s and two from 2015. The study shows that the broadcasts have evolved into something that the spectators on the ground cannot, to the same degree, experience, including increased and more tangible use of graphics, a higher editing frequency, an increased amount of and more mobile cameras yielding more camera angles and positions, more possibilities of close-ups, pans and tracking shots and more special effects in shot. The broadcasts also show an increased focus on contact with viewers through the studio and social media, more interviews, an increased focus on the conflict in narration, and a greater presence of commercials in the broadcast emanating from the athletes. The study shows that a commodification of the television broadcasting of cross-country skiing has taken place by changing the broadcasts into a product as appealing as possible in order to sell it to the tv viewer and thereby increase the commercial value of the sport. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
idrottshistoria, idrott, Television, Cross-country, skiing, commodification, media sport, sport
in
Idrott, historia och samhälle
volume
2022
issue
1
pages
19 pages
publisher
Svenska idrottshistoriska föreningen
ISSN
0280-2775
DOI
10.61684/ihs.vi.17812
language
Swedish
LU publication?
yes
id
b1423507-bea2-499b-8ec3-d5683c0c3831
date added to LUP
2024-01-08 15:05:41
date last changed
2024-01-16 12:06:35
@article{b1423507-bea2-499b-8ec3-d5683c0c3831,
  abstract     = {{Emanating from theories on media and sport this study analyses two cross-country races from the 1980s and two from 2015. The study shows that the broadcasts have evolved into something that the spectators on the ground cannot, to the same degree, experience, including increased and more tangible use of graphics, a higher editing frequency, an increased amount of and more mobile cameras yielding more camera angles and positions, more possibilities of close-ups, pans and tracking shots and more special effects in shot. The broadcasts also show an increased focus on contact with viewers through the studio and social media, more interviews, an increased focus on the conflict in narration, and a greater presence of commercials in the broadcast emanating from the athletes. The study shows that a commodification of the television broadcasting of cross-country skiing has taken place by changing the broadcasts into a product as appealing as possible in order to sell it to the tv viewer and thereby increase the commercial value of the sport.}},
  author       = {{Lindkvist, Jonas}},
  issn         = {{0280-2775}},
  keywords     = {{idrottshistoria; idrott; Television; Cross-country; skiing; commodification; media sport; sport}},
  language     = {{swe}},
  month        = {{12}},
  number       = {{1}},
  pages        = {{64--82}},
  publisher    = {{Svenska idrottshistoriska föreningen}},
  series       = {{Idrott, historia och samhälle}},
  title        = {{Från skogsbryn till masstart : Kommodifieringen av längdskidåkningens tv-sändningar från 1980-talet till 2015}},
  url          = {{http://dx.doi.org/10.61684/ihs.vi.17812}},
  doi          = {{10.61684/ihs.vi.17812}},
  volume       = {{2022}},
  year         = {{2022}},
}