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A transnational perspective on knowledge sharing : Lessons learned from IKEA's entry into Russia, China and Japan

Jonsson, Anna LU (2008) In International Review of Retail, Distribution and Consumer Research 18(1). p.17-44
Abstract

When adopting the view of the multinational corporation (MNC) as a transnational corporation, subsidiaries become strategic partners. It is important to recognize that within the MNC knowledge may originate also from subsidiaries and thus flow in different directions. The aim of the article is to understand the role of multiple knowledge flows when international retail firms enter new markets. A qualitative case study of IKEA is reported which focuses on lessons learnt from entering Russia, China and Japan. The discussion centres on forward, reverse and lateral knowledge flows within the IKEA world. Taking a transnational perspective stresses the need to understand multiple knowledge flows in order to secure both differentiation and... (More)

When adopting the view of the multinational corporation (MNC) as a transnational corporation, subsidiaries become strategic partners. It is important to recognize that within the MNC knowledge may originate also from subsidiaries and thus flow in different directions. The aim of the article is to understand the role of multiple knowledge flows when international retail firms enter new markets. A qualitative case study of IKEA is reported which focuses on lessons learnt from entering Russia, China and Japan. The discussion centres on forward, reverse and lateral knowledge flows within the IKEA world. Taking a transnational perspective stresses the need to understand multiple knowledge flows in order to secure both differentiation and integration.

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Please use this url to cite or link to this publication:
author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Case study, China, IKEA, Japan, knowledge sharing, retail internationalization, Russia
in
International Review of Retail, Distribution and Consumer Research
volume
18
issue
1
pages
28 pages
publisher
Routledge
external identifiers
  • scopus:76949093807
ISSN
0959-3969
DOI
10.1080/09593960701778044
language
English
LU publication?
yes
id
b1bb7b1f-a6f9-459c-88a5-3824525e214c (old id 1386303)
date added to LUP
2016-04-04 10:27:03
date last changed
2025-04-04 15:29:00
@article{b1bb7b1f-a6f9-459c-88a5-3824525e214c,
  abstract     = {{<p>When adopting the view of the multinational corporation (MNC) as a transnational corporation, subsidiaries become strategic partners. It is important to recognize that within the MNC knowledge may originate also from subsidiaries and thus flow in different directions. The aim of the article is to understand the role of multiple knowledge flows when international retail firms enter new markets. A qualitative case study of IKEA is reported which focuses on lessons learnt from entering Russia, China and Japan. The discussion centres on forward, reverse and lateral knowledge flows within the IKEA world. Taking a transnational perspective stresses the need to understand multiple knowledge flows in order to secure both differentiation and integration.</p>}},
  author       = {{Jonsson, Anna}},
  issn         = {{0959-3969}},
  keywords     = {{Case study; China; IKEA; Japan; knowledge sharing; retail internationalization; Russia}},
  language     = {{eng}},
  number       = {{1}},
  pages        = {{17--44}},
  publisher    = {{Routledge}},
  series       = {{International Review of Retail, Distribution and Consumer Research}},
  title        = {{A transnational perspective on knowledge sharing : Lessons learned from IKEA's entry into Russia, China and Japan}},
  url          = {{http://dx.doi.org/10.1080/09593960701778044}},
  doi          = {{10.1080/09593960701778044}},
  volume       = {{18}},
  year         = {{2008}},
}