Government public relations, audiovisual communication and the informalisation of Sweden
(2022) In Critical Studies in Television- Abstract
- This article addresses the role of television as a ‘new media’ in government public relations. Drawing on sociological theories on informalisation, this study analyses three features of the Swedish public information programme Anslagstavlan during the 1970s and 1980s: first, formal techniques such as editing, pacing and use of animations; second, narrative strategies including the utilisation of celebrity advertising and intertextuality; and last, the rhetoric of public information. The study shows that the engineering of informality was a key communication strategy for government agencies and that televised information contributed to the conversationalisation and personalisation of government agencies’ communication in medium-specific... (More)
- This article addresses the role of television as a ‘new media’ in government public relations. Drawing on sociological theories on informalisation, this study analyses three features of the Swedish public information programme Anslagstavlan during the 1970s and 1980s: first, formal techniques such as editing, pacing and use of animations; second, narrative strategies including the utilisation of celebrity advertising and intertextuality; and last, the rhetoric of public information. The study shows that the engineering of informality was a key communication strategy for government agencies and that televised information contributed to the conversationalisation and personalisation of government agencies’ communication in medium-specific ways. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/b34277e6-fb26-4343-ad6d-7d73d267b85f
- author
- Stjernholm, Emil LU
- organization
- publishing date
- 2022-12-13
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- public information, television history, informalization, government public relations, public service broadcasting
- in
- Critical Studies in Television
- pages
- 19 pages
- publisher
- SAGE Publications
- external identifiers
-
- scopus:85144302147
- ISSN
- 1749-6020
- DOI
- 10.1177/17496020221146067
- project
- Televising Information: Audiovisual Communication of Swedish Government Agencies
- language
- English
- LU publication?
- yes
- id
- b34277e6-fb26-4343-ad6d-7d73d267b85f
- date added to LUP
- 2022-12-15 08:45:57
- date last changed
- 2023-01-21 04:05:34
@article{b34277e6-fb26-4343-ad6d-7d73d267b85f,
abstract = {{This article addresses the role of television as a ‘new media’ in government public relations. Drawing on sociological theories on informalisation, this study analyses three features of the Swedish public information programme Anslagstavlan during the 1970s and 1980s: first, formal techniques such as editing, pacing and use of animations; second, narrative strategies including the utilisation of celebrity advertising and intertextuality; and last, the rhetoric of public information. The study shows that the engineering of informality was a key communication strategy for government agencies and that televised information contributed to the conversationalisation and personalisation of government agencies’ communication in medium-specific ways.}},
author = {{Stjernholm, Emil}},
issn = {{1749-6020}},
keywords = {{public information; television history; informalization; government public relations; public service broadcasting}},
language = {{eng}},
month = {{12}},
publisher = {{SAGE Publications}},
series = {{Critical Studies in Television}},
title = {{Government public relations, audiovisual communication and the informalisation of Sweden}},
url = {{http://dx.doi.org/10.1177/17496020221146067}},
doi = {{10.1177/17496020221146067}},
year = {{2022}},
}