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Intermediality and social media

Jensen, Signe kjær ; Mousavi, Nafiseh LU orcid and Tornborg, Emma (2021) p.282-308
Abstract
This chapter provides examples of basic analyses of macro and micro levels of intermediality in social media: YouTube entertainment, an example of a multi-layered social media practice, and GIFs, which derive from other media and migrate across different platforms on the internet. Apart from media combination and integration, even the two aspects of media transformation, transmediation and representation, are also persistent intermedial processes in social media practice as content creation. Social media entertainment stages the body, voice and personality, or persona, of a content creator outside the traditional media and acknowledges, or even addresses, the social community directly. In the authenticity discourse of social media... (More)
This chapter provides examples of basic analyses of macro and micro levels of intermediality in social media: YouTube entertainment, an example of a multi-layered social media practice, and GIFs, which derive from other media and migrate across different platforms on the internet. Apart from media combination and integration, even the two aspects of media transformation, transmediation and representation, are also persistent intermedial processes in social media practice as content creation. Social media entertainment stages the body, voice and personality, or persona, of a content creator outside the traditional media and acknowledges, or even addresses, the social community directly. In the authenticity discourse of social media entertainment, YouTubers pose themselves as an alternative to traditional media. The chapter looks at the Let’s Play genre and how the YouTuber PewDiePie engages with the social media entertainment dimensions and with his audiences. (Less)
Please use this url to cite or link to this publication:
author
; and
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
host publication
Intermedial Studies : An Introduction to Meaning Across Media - An Introduction to Meaning Across Media
editor
Bruhn, Jørgen and Schirrmacher, Beate
pages
27 pages
publisher
Routledge
ISBN
9781032004662
9781032004549
9781003174288
DOI
10.4324/9781003174288-16
language
English
LU publication?
no
id
b47e7daa-0c80-475f-bf30-3f4391b7fa2d
date added to LUP
2023-12-07 03:37:51
date last changed
2025-04-04 15:25:31
@inbook{b47e7daa-0c80-475f-bf30-3f4391b7fa2d,
  abstract     = {{This chapter provides examples of basic analyses of macro and micro levels of intermediality in social media: YouTube entertainment, an example of a multi-layered social media practice, and GIFs, which derive from other media and migrate across different platforms on the internet. Apart from media combination and integration, even the two aspects of media transformation, transmediation and representation, are also persistent intermedial processes in social media practice as content creation. Social media entertainment stages the body, voice and personality, or persona, of a content creator outside the traditional media and acknowledges, or even addresses, the social community directly. In the authenticity discourse of social media entertainment, YouTubers pose themselves as an alternative to traditional media. The chapter looks at the Let’s Play genre and how the YouTuber PewDiePie engages with the social media entertainment dimensions and with his audiences.}},
  author       = {{Jensen, Signe kjær and Mousavi, Nafiseh and Tornborg, Emma}},
  booktitle    = {{Intermedial Studies : An Introduction to Meaning Across Media}},
  editor       = {{Bruhn, Jørgen and Schirrmacher, Beate}},
  isbn         = {{9781032004662}},
  language     = {{eng}},
  month        = {{11}},
  pages        = {{282--308}},
  publisher    = {{Routledge}},
  title        = {{Intermediality and social media}},
  url          = {{http://dx.doi.org/10.4324/9781003174288-16}},
  doi          = {{10.4324/9781003174288-16}},
  year         = {{2021}},
}