On Giddens: Interpreting Public Relations through Anthony Giddens’s Structuration and Late Modernity Theories
(2018) p.177-192- Abstract
- Public relations was historically an isolated theoretical field and an, in practice, undeveloped organizational publicity function for many years. From the perspective of strategy research, theory as well as practice has traditionally been dominated by traditional, rational, linear and functionalistic approaches (Whittington, 2000). The foundation in functionalism has led researchers to focus on empiricist work and generic models, and has led professionals to overuse rational plans, static and linear models. New perspectives in organizational and social theories emphasizing reflexivity, process-orientation, sensemaking and the importance of contextual aspects did not affect public relations research, many years. Last decades new approaches... (More)
- Public relations was historically an isolated theoretical field and an, in practice, undeveloped organizational publicity function for many years. From the perspective of strategy research, theory as well as practice has traditionally been dominated by traditional, rational, linear and functionalistic approaches (Whittington, 2000). The foundation in functionalism has led researchers to focus on empiricist work and generic models, and has led professionals to overuse rational plans, static and linear models. New perspectives in organizational and social theories emphasizing reflexivity, process-orientation, sensemaking and the importance of contextual aspects did not affect public relations research, many years. Last decades new approaches to public relations have evolved and torn down the walls. One reason behind this change is the perceived growth, relevance and importance of public relations for both organizations and society. This development of public relations may easily be analyzed by using the transboundary and pragmatic theories of Anthony Giddens. The theories of Anthony Giddens may be useful in developing theory as well as practice in a more holistic way, which I aim to show in this chapter. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/b5a97639-d821-4571-bfc2-499a45ef1651
- author
- Falkheimer, Jesper LU
- organization
- publishing date
- 2018-05-16
- type
- Chapter in Book/Report/Conference proceeding
- publication status
- published
- subject
- host publication
- Public Relations and Social Theory : Key Figures, Concepts and Developments - Key Figures, Concepts and Developments
- editor
- Ihlen, Øyvind ; Van Ruler, Betteke and Fredriksson, Magnus
- edition
- 2nd
- pages
- 16 pages
- publisher
- Routledge
- external identifiers
-
- scopus:85049659625
- ISBN
- 9781138281301
- DOI
- 10.4324/9781315271231
- language
- English
- LU publication?
- yes
- id
- b5a97639-d821-4571-bfc2-499a45ef1651
- date added to LUP
- 2018-03-22 17:52:02
- date last changed
- 2022-04-25 06:21:34
@inbook{b5a97639-d821-4571-bfc2-499a45ef1651,
abstract = {{Public relations was historically an isolated theoretical field and an, in practice, undeveloped organizational publicity function for many years. From the perspective of strategy research, theory as well as practice has traditionally been dominated by traditional, rational, linear and functionalistic approaches (Whittington, 2000). The foundation in functionalism has led researchers to focus on empiricist work and generic models, and has led professionals to overuse rational plans, static and linear models. New perspectives in organizational and social theories emphasizing reflexivity, process-orientation, sensemaking and the importance of contextual aspects did not affect public relations research, many years. Last decades new approaches to public relations have evolved and torn down the walls. One reason behind this change is the perceived growth, relevance and importance of public relations for both organizations and society. This development of public relations may easily be analyzed by using the transboundary and pragmatic theories of Anthony Giddens. The theories of Anthony Giddens may be useful in developing theory as well as practice in a more holistic way, which I aim to show in this chapter.}},
author = {{Falkheimer, Jesper}},
booktitle = {{Public Relations and Social Theory : Key Figures, Concepts and Developments}},
editor = {{Ihlen, Øyvind and Van Ruler, Betteke and Fredriksson, Magnus}},
isbn = {{9781138281301}},
language = {{eng}},
month = {{05}},
pages = {{177--192}},
publisher = {{Routledge}},
title = {{On Giddens: Interpreting Public Relations through Anthony Giddens’s Structuration and Late Modernity Theories}},
url = {{http://dx.doi.org/10.4324/9781315271231}},
doi = {{10.4324/9781315271231}},
year = {{2018}},
}