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On Giddens: Interpreting Public Relations through Anthony Giddens’s Structuration and Late Modernity Theories

Falkheimer, Jesper LU (2018) In Public Relations and Social Theory p.177-192
Abstract
Public relations was historically an isolated theoretical field and an, in practice, undeveloped organizational publicity function for many years. From the perspective of strategy research, theory as well as practice has traditionally been dominated by traditional, rational, linear and functionalistic approaches (Whittington, 2000). The foundation in functionalism has led researchers to focus on empiricist work and generic models, and has led professionals to overuse rational plans, static and linear models. New perspectives in organizational and social theories emphasizing reflexivity, process-orientation, sensemaking and the importance of contextual aspects did not affect public relations research, many years. Last decades new approaches... (More)
Public relations was historically an isolated theoretical field and an, in practice, undeveloped organizational publicity function for many years. From the perspective of strategy research, theory as well as practice has traditionally been dominated by traditional, rational, linear and functionalistic approaches (Whittington, 2000). The foundation in functionalism has led researchers to focus on empiricist work and generic models, and has led professionals to overuse rational plans, static and linear models. New perspectives in organizational and social theories emphasizing reflexivity, process-orientation, sensemaking and the importance of contextual aspects did not affect public relations research, many years. Last decades new approaches to public relations have evolved and torn down the walls. One reason behind this change is the perceived growth, relevance and importance of public relations for both organizations and society. This development of public relations may easily be analyzed by using the transboundary and pragmatic theories of Anthony Giddens. The theories of Anthony Giddens may be useful in developing theory as well as practice in a more holistic way, which I aim to show in this chapter. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
in
Public Relations and Social Theory
editor
Ihlen, Øyvind ; Van Ruler, Betteke; Fredriksson, Magnus; ; and
pages
16 pages
publisher
Routledge
external identifiers
  • scopus:85049659625
ISBN
9781138281301
DOI
10.4324/9781315271231
language
English
LU publication?
yes
id
b5a97639-d821-4571-bfc2-499a45ef1651
date added to LUP
2018-03-22 17:52:02
date last changed
2018-07-30 08:25:50
@inbook{b5a97639-d821-4571-bfc2-499a45ef1651,
  abstract     = {Public relations was historically an isolated theoretical field and an, in practice, undeveloped organizational publicity function for many years. From the perspective of strategy research, theory as well as practice has traditionally been dominated by traditional, rational, linear and functionalistic approaches (Whittington, 2000). The foundation in functionalism has led researchers to focus on empiricist work and generic models, and has led professionals to overuse rational plans, static and linear models. New perspectives in organizational and social theories emphasizing reflexivity, process-orientation, sensemaking and the importance of contextual aspects did not affect public relations research, many years. Last decades new approaches to public relations have evolved and torn down the walls. One reason behind this change is the perceived growth, relevance and importance of public relations for both organizations and society. This development of public relations may easily be analyzed by using the transboundary and pragmatic theories of Anthony Giddens. The theories of Anthony Giddens may be useful in developing theory as well as practice in a more holistic way, which I aim to show in this chapter.},
  author       = {Falkheimer, Jesper},
  editor       = {Ihlen, Øyvind  and Van Ruler, Betteke and Fredriksson, Magnus},
  isbn         = {9781138281301},
  language     = {eng},
  month        = {05},
  pages        = {177--192},
  publisher    = {Routledge},
  series       = {Public Relations and Social Theory },
  title        = {On Giddens: Interpreting Public Relations through Anthony Giddens’s Structuration and Late Modernity Theories},
  url          = {http://dx.doi.org/10.4324/9781315271231},
  year         = {2018},
}