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After The Bridge? : Adapting Noric Noir Success into a Viable Audiovisual Industry in Southern Sweden

Hedling, Olof LU (2020) In Palgrave Studies in Adaptation and Visual Culture p.195-211
Abstract
This chapter uses the term adaption in the sense of how a regionally based, popular culture phenomenon has nurtured structural economic transformation. The chapter elaborates a critical examination of the comparative popularity of Nordic noir, asking whether the two long-running film and television crime franchises Wallander (Wallander, (1994–2016) and The Bridge (Bron/Broen, 2011–2018) have been sufficient to establish a viable audiovisual production hub vigorous enough to sustain continued audiovisual production in Southern Sweden. The chapter contextualizes two crucial circumstances propelling Nordic noir film and television production. The text then scrutinizes the marketing advantages of a region being seen on the screen. Finally, a... (More)
This chapter uses the term adaption in the sense of how a regionally based, popular culture phenomenon has nurtured structural economic transformation. The chapter elaborates a critical examination of the comparative popularity of Nordic noir, asking whether the two long-running film and television crime franchises Wallander (Wallander, (1994–2016) and The Bridge (Bron/Broen, 2011–2018) have been sufficient to establish a viable audiovisual production hub vigorous enough to sustain continued audiovisual production in Southern Sweden. The chapter contextualizes two crucial circumstances propelling Nordic noir film and television production. The text then scrutinizes the marketing advantages of a region being seen on the screen. Finally, a critical examination of the outcomes of the implemented strategies for film and television production is conducted. (Less)
Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
Scandinavian regional audiovisual production, Wallander, The Bridge, Henning Mankell, Regional development
host publication
Nordic Noir, Adaptation, Appropriation
series title
Palgrave Studies in Adaptation and Visual Culture
editor
Badley, Linda ; Nestingen, Andrew and Seppälä, Jaakko
pages
195 - 211
publisher
Palgrave Macmillan
ISBN
978-3-030-38657-3
978-3-030-38658-0
DOI
10.1007/978-3-030-38658-0_11
language
English
LU publication?
yes
id
b65fa093-d062-4a4b-8892-55530bf25e6d
date added to LUP
2020-05-27 14:19:39
date last changed
2020-09-04 04:03:04
@inbook{b65fa093-d062-4a4b-8892-55530bf25e6d,
  abstract     = {This chapter uses the term adaption in the sense of how a regionally based, popular culture phenomenon has nurtured structural economic transformation. The chapter elaborates a critical examination of the comparative popularity of Nordic noir, asking whether the two long-running film and television crime franchises Wallander (Wallander, (1994–2016) and The Bridge (Bron/Broen, 2011–2018) have been sufficient to establish a viable audiovisual production hub vigorous enough to sustain continued audiovisual production in Southern Sweden. The chapter contextualizes two crucial circumstances propelling Nordic noir film and television production. The text then scrutinizes the marketing advantages of a region being seen on the screen. Finally, a critical examination of the outcomes of the implemented strategies for film and television production is conducted.},
  author       = {Hedling, Olof},
  booktitle    = {Nordic Noir, Adaptation, Appropriation},
  editor       = {Badley, Linda and Nestingen, Andrew and Seppälä, Jaakko},
  isbn         = {978-3-030-38657-3},
  language     = {eng},
  pages        = {195--211},
  publisher    = {Palgrave Macmillan},
  series       = {Palgrave Studies in Adaptation and Visual Culture},
  title        = {After The Bridge? : Adapting Noric Noir Success into a Viable Audiovisual Industry in Southern Sweden},
  url          = {http://dx.doi.org/10.1007/978-3-030-38658-0_11},
  doi          = {10.1007/978-3-030-38658-0_11},
  year         = {2020},
}