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The Nordic wave in place branding: poetics, practices, politics

Cassinger, Cecilia LU orcid ; Lucarelli, Andrea LU and Gyimothy, Szilvia (2019)
Abstract
The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology and political science.
Please use this url to cite or link to this publication:
editor
LU orcid ; LU and Gyimothy, Szilvia
organization
publishing date
type
Book/Report
publication status
published
subject
keywords
place branding, place making, critical perspectives, Nordic, politics
pages
288 pages
publisher
Edward Elgar Publishing Ltd.
external identifiers
  • scopus:85092379586
ISBN
9781788974318
DOI
10.4337/9781788974325
language
English
LU publication?
yes
id
b9ef1dc7-b972-40dc-b8b7-e683f3a1701c
date added to LUP
2019-03-11 15:42:53
date last changed
2025-06-08 04:05:05
@book{b9ef1dc7-b972-40dc-b8b7-e683f3a1701c,
  abstract     = {{The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology and political science.}},
  editor       = {{Cassinger, Cecilia and Lucarelli, Andrea and Gyimothy, Szilvia}},
  isbn         = {{9781788974318}},
  keywords     = {{place branding; place making; critical perspectives; Nordic; politics}},
  language     = {{eng}},
  note         = {{Book Editor}},
  publisher    = {{Edward Elgar Publishing Ltd.}},
  title        = {{The Nordic wave in place branding: poetics, practices, politics}},
  url          = {{http://dx.doi.org/10.4337/9781788974325}},
  doi          = {{10.4337/9781788974325}},
  year         = {{2019}},
}