The Nordic wave in place branding: poetics, practices, politics
Cassinger, Cecilia LU ; Lucarelli, Andrea LU and Gyimothy, Szilvia (2019)- Abstract
- The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology and political science.
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/b9ef1dc7-b972-40dc-b8b7-e683f3a1701c
- editor
- Cassinger, Cecilia LU ; Lucarelli, Andrea LU and Gyimothy, Szilvia
- organization
- publishing date
- 2019
- type
- Book/Report
- publication status
- published
- subject
- keywords
- place branding, place making, critical perspectives, Nordic, politics
- pages
- 288 pages
- publisher
- Edward Elgar Publishing
- ISBN
- 9781788974318
- language
- English
- LU publication?
- yes
- id
- b9ef1dc7-b972-40dc-b8b7-e683f3a1701c
- date added to LUP
- 2019-03-11 15:42:53
- date last changed
- 2023-02-27 11:50:01
@book{b9ef1dc7-b972-40dc-b8b7-e683f3a1701c, abstract = {{The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology and political science.}}, editor = {{Cassinger, Cecilia and Lucarelli, Andrea and Gyimothy, Szilvia}}, isbn = {{9781788974318}}, keywords = {{place branding; place making; critical perspectives; Nordic; politics}}, language = {{eng}}, note = {{Book Editor}}, publisher = {{Edward Elgar Publishing}}, title = {{The Nordic wave in place branding: poetics, practices, politics}}, year = {{2019}}, }