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A qualitative case study examining individuals’ perceptions of mode choice and the possibility to reduce car mileage for everyday leisure trips

Strömblad, Emma LU ; Winslott Hiselius, Lena LU ; Smidfelt Rosqvist, Lena LU and Svensson, Helena LU (2022) In Case Studies on Transport Policy 10(4). p.2183-2194
Abstract

In the transition to more sustainable travel behaviour, there is a need to reduce car mileage for all sorts of trips including everyday leisure trips for social and recreational purposes. In this case study, qualitative interviews were conducted to improve and deepen the understanding of transport mode choice for such trips. The analyses of factors affecting mode choice for everyday leisure purposes and how individuals reason about reducing car mileage for leisure trips reveal that factors matter to different extent depending on types of persons and trips. The interviewees’ descriptions of how reducing car mileage would be more or less possible resulted in the identification of four typologies, based on the two dimensions willingness to... (More)

In the transition to more sustainable travel behaviour, there is a need to reduce car mileage for all sorts of trips including everyday leisure trips for social and recreational purposes. In this case study, qualitative interviews were conducted to improve and deepen the understanding of transport mode choice for such trips. The analyses of factors affecting mode choice for everyday leisure purposes and how individuals reason about reducing car mileage for leisure trips reveal that factors matter to different extent depending on types of persons and trips. The interviewees’ descriptions of how reducing car mileage would be more or less possible resulted in the identification of four typologies, based on the two dimensions willingness to change and perception of feasibility. A segmentation based on these four typologies demonstrates that all kinds of measures are needed and helps identify policy measures that are relevant for and accepted by different groups of people. For example, the results imply that for the group with high willingness to change and low perception of feasibility a combination of soft and infrastructure ‘pull’ measures is appropriate, whereas the group with low willingness to change and high perception of feasibility needs a combination of both ‘pull’ and ‘push’ measures.

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author
; ; and
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
COM-B, Everyday leisure travel, Mode choice, Policy measures, Social and recreational trips, TBP
in
Case Studies on Transport Policy
volume
10
issue
4
pages
12 pages
publisher
Elsevier
external identifiers
  • scopus:85140007099
ISSN
2213-624X
DOI
10.1016/j.cstp.2022.09.013
language
English
LU publication?
yes
id
bc2c10e4-4eae-49c2-aa11-b37a023060b2
date added to LUP
2022-12-07 09:41:49
date last changed
2022-12-07 09:41:49
@article{bc2c10e4-4eae-49c2-aa11-b37a023060b2,
  abstract     = {{<p>In the transition to more sustainable travel behaviour, there is a need to reduce car mileage for all sorts of trips including everyday leisure trips for social and recreational purposes. In this case study, qualitative interviews were conducted to improve and deepen the understanding of transport mode choice for such trips. The analyses of factors affecting mode choice for everyday leisure purposes and how individuals reason about reducing car mileage for leisure trips reveal that factors matter to different extent depending on types of persons and trips. The interviewees’ descriptions of how reducing car mileage would be more or less possible resulted in the identification of four typologies, based on the two dimensions willingness to change and perception of feasibility. A segmentation based on these four typologies demonstrates that all kinds of measures are needed and helps identify policy measures that are relevant for and accepted by different groups of people. For example, the results imply that for the group with high willingness to change and low perception of feasibility a combination of soft and infrastructure ‘pull’ measures is appropriate, whereas the group with low willingness to change and high perception of feasibility needs a combination of both ‘pull’ and ‘push’ measures.</p>}},
  author       = {{Strömblad, Emma and Winslott Hiselius, Lena and Smidfelt Rosqvist, Lena and Svensson, Helena}},
  issn         = {{2213-624X}},
  keywords     = {{COM-B; Everyday leisure travel; Mode choice; Policy measures; Social and recreational trips; TBP}},
  language     = {{eng}},
  number       = {{4}},
  pages        = {{2183--2194}},
  publisher    = {{Elsevier}},
  series       = {{Case Studies on Transport Policy}},
  title        = {{A qualitative case study examining individuals’ perceptions of mode choice and the possibility to reduce car mileage for everyday leisure trips}},
  url          = {{http://dx.doi.org/10.1016/j.cstp.2022.09.013}},
  doi          = {{10.1016/j.cstp.2022.09.013}},
  volume       = {{10}},
  year         = {{2022}},
}