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The role of complementary products on platform adoption : Evidence from the video console market

Cenamor, Javier LU ; Usero, Belén and Fernández, Zulima (2013) In Technovation 33(12). p.405-416
Abstract

This paper studies the importance of the interdependences within platform-based markets. Specifically, the work examines the influence of complementary product portfolios on the adoption of platforms by individuals. The study analyzes data from a panel of 17 video game platforms in three regions (the US, Japan and Europe) for the period between 1989 and 2011. The results suggest that platform adoption is driven by the availability and users of complementary products. The study also finds that this impact is stronger when platform providers jointly manage the in-house complementary product portfolio and the platform. These findings reveal that decisions on complementary products act as strategic drivers of adoption in platform-based... (More)

This paper studies the importance of the interdependences within platform-based markets. Specifically, the work examines the influence of complementary product portfolios on the adoption of platforms by individuals. The study analyzes data from a panel of 17 video game platforms in three regions (the US, Japan and Europe) for the period between 1989 and 2011. The results suggest that platform adoption is driven by the availability and users of complementary products. The study also finds that this impact is stronger when platform providers jointly manage the in-house complementary product portfolio and the platform. These findings reveal that decisions on complementary products act as strategic drivers of adoption in platform-based markets.

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Please use this url to cite or link to this publication:
author
publishing date
type
Contribution to journal
publication status
published
subject
keywords
adoption, complementarities, complementary product, network effects, platform-based market, video console market
in
Technovation
volume
33
issue
12
pages
12 pages
publisher
Elsevier
external identifiers
  • scopus:84888007030
ISSN
0166-4972
DOI
10.1016/j.technovation.2013.06.007
language
English
LU publication?
no
id
bcf6d3d4-f564-4bd8-a205-21fcdfd47078
date added to LUP
2018-01-25 17:25:27
date last changed
2018-02-04 04:35:06
@article{bcf6d3d4-f564-4bd8-a205-21fcdfd47078,
  abstract     = {<p>This paper studies the importance of the interdependences within platform-based markets. Specifically, the work examines the influence of complementary product portfolios on the adoption of platforms by individuals. The study analyzes data from a panel of 17 video game platforms in three regions (the US, Japan and Europe) for the period between 1989 and 2011. The results suggest that platform adoption is driven by the availability and users of complementary products. The study also finds that this impact is stronger when platform providers jointly manage the in-house complementary product portfolio and the platform. These findings reveal that decisions on complementary products act as strategic drivers of adoption in platform-based markets.</p>},
  author       = {Cenamor, Javier and Usero, Belén and Fernández, Zulima},
  issn         = {0166-4972},
  keyword      = {adoption,complementarities,complementary product,network effects,platform-based market,video console market},
  language     = {eng},
  number       = {12},
  pages        = {405--416},
  publisher    = {Elsevier},
  series       = {Technovation},
  title        = {The role of complementary products on platform adoption : Evidence from the video console market},
  url          = {http://dx.doi.org/10.1016/j.technovation.2013.06.007},
  volume       = {33},
  year         = {2013},
}