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Virtual Tourism Staycation Revive (VTSr) to convey the Intangible through Augmented Reality

Pålsson Skarin, Ingela LU (2023) AMPS Conference: (IN)TANGIBLE HERITAGE(S) In AMPS PROCEEDINGS SERIES 29.1. p.521-538
Abstract
The increase in extreme weather confirms that in order to slow down climate change, unnecessary travel must be reduced. Consequently, tourism industry has an obligation to start launching more environmentally friendly travel concepts and replace destructive charter tourism until sufficient emission-free vehicles that run on electricity become norm. Developing Staycation into innovative and attractive destinations that are in demand will yield sustainable results as all fossil-free available domestic travel will reduce the carbon footprint of tourism. A successful Staycation can be to revive and highlight forgotten cultural heritage that represents unexpected intangible treasures that will therefore be exciting to explore. Virtual Tourism... (More)
The increase in extreme weather confirms that in order to slow down climate change, unnecessary travel must be reduced. Consequently, tourism industry has an obligation to start launching more environmentally friendly travel concepts and replace destructive charter tourism until sufficient emission-free vehicles that run on electricity become norm. Developing Staycation into innovative and attractive destinations that are in demand will yield sustainable results as all fossil-free available domestic travel will reduce the carbon footprint of tourism. A successful Staycation can be to revive and highlight forgotten cultural heritage that represents unexpected intangible treasures that will therefore be exciting to explore. Virtual Tourism (VT) with digital media such as Augmented or Virtual Reality (AR / VR) can effectively communicate storytelling, but temporary hidden time layers and IndianaJones Effects, which are so important in creating thriving tourism. Virtual tourism (VT) can reduce CO2 emissions thanks to its ability as a Staycation Revive (SR) and convey the lost epochs of the intangible cultural heritage as a clearly perceived reality. The study focuses on two Swedish medieval castles, which are unclear and intangible because they were partially demolished in the 18th century. Still, in order for them to be revived historically correctly as a perceived reality, a variety of digital techniques were tested. To assess future tourists’ experiences of the sites, both in their natural state and with digital interventions, qualitative interviews were held with professionals and laymen on two different occasions. For a Virtual Tourism Staycation revive (VTSr) to be a cost-effective concept, it was crucial to digitally convert and reuse existing and archived artifacts from the castle sites. Findings show that not only Augmented or Virtual Reality set up effects can transmit enticing historical experiences of intangible cultural heritage, also less advanced digital solutions is enough for Staycation to become desirable tourism.
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Abstract (Swedish)

Please use this url to cite or link to this publication:
author
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
host publication
(IN)TANGIBLE HERITAGE(S) A conference on technology, culture and design : AMPS, University of Kent. 15-17 June, 2022 - AMPS, University of Kent. 15-17 June, 2022
series title
AMPS PROCEEDINGS SERIES
editor
Griffin, Howard
volume
29.1
pages
17 pages
publisher
Architecture Media Politics Society (AMPS)
conference name
AMPS Conference: (IN)TANGIBLE HERITAGE(S)
conference location
Canterbury, United Kingdom
conference dates
2022-06-15 - 2022-06-17
ISSN
2398-9467
language
English
LU publication?
yes
id
bf41b09f-3d37-4343-84ff-64608e53100b
alternative location
https://amps-research.com/wp-content/uploads/2023/03/Amps-Proceedings-Series_29.1.pdf
date added to LUP
2023-03-14 16:19:02
date last changed
2023-03-20 11:45:47
@inproceedings{bf41b09f-3d37-4343-84ff-64608e53100b,
  abstract     = {{The increase in extreme weather confirms that in order to slow down climate change, unnecessary travel must be reduced. Consequently, tourism industry has an obligation to start launching more environmentally friendly travel concepts and replace destructive charter tourism until sufficient emission-free vehicles that run on electricity become norm. Developing Staycation into innovative and attractive destinations that are in demand will yield sustainable results as all fossil-free available domestic travel will reduce the carbon footprint of tourism. A successful Staycation can be to revive and highlight forgotten cultural heritage that represents unexpected intangible treasures that will therefore be exciting to explore. Virtual Tourism (VT) with digital media such as Augmented or Virtual Reality (AR / VR) can effectively communicate storytelling, but temporary hidden time layers and IndianaJones Effects, which are so important in creating thriving tourism. Virtual tourism (VT) can reduce CO2 emissions thanks to its ability as a Staycation Revive (SR) and convey the lost epochs of the intangible cultural heritage as a clearly perceived reality. The study focuses on two Swedish medieval castles, which are unclear and intangible because they were partially demolished in the 18th century. Still, in order for them to be revived historically correctly as a perceived reality, a variety of digital techniques were tested. To assess future tourists’ experiences of the sites, both in their natural state and with digital interventions, qualitative interviews were held with professionals and laymen on two different occasions. For a Virtual Tourism Staycation revive (VTSr) to be a cost-effective concept, it was crucial to digitally convert and reuse existing and archived artifacts from the castle sites. Findings show that not only Augmented or Virtual Reality set up effects can transmit enticing historical experiences of intangible cultural heritage, also less advanced digital solutions is enough for Staycation to become desirable tourism.<br/>}},
  author       = {{Pålsson Skarin, Ingela}},
  booktitle    = {{(IN)TANGIBLE HERITAGE(S) A conference on technology, culture and design : AMPS, University of Kent. 15-17 June, 2022}},
  editor       = {{Griffin, Howard}},
  issn         = {{2398-9467}},
  language     = {{eng}},
  month        = {{02}},
  pages        = {{521--538}},
  publisher    = {{Architecture Media Politics Society (AMPS)}},
  series       = {{AMPS PROCEEDINGS SERIES}},
  title        = {{Virtual Tourism Staycation Revive (VTSr) to convey the Intangible through Augmented Reality}},
  url          = {{https://amps-research.com/wp-content/uploads/2023/03/Amps-Proceedings-Series_29.1.pdf}},
  volume       = {{29.1}},
  year         = {{2023}},
}