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Mobilizing against Islam on social media: hyperlink networking among European far-right extra-parliamentary Facebook groups

Törnberg, Anton LU and Nissen, Anita (2023) In Information Communication and Society 26(15). p.2904-2922
Abstract
The far right is notoriously effective in its use of digital media to mobilize people and to build a sense of collective identity around oppositional cultures. Yet, while research has begun to explore far-right groups’ social media hyperlinking activities, relatively little is known about the purposes and communicative functions of this form of communication. By combining social network analysis and qualitative content analysis on Facebook data obtained from 17 PEGIDA and Generation Identity Facebook pages in the period around the so-called ‘refugee crisis’ (2015–2017), this exploratory study investigates the linked source types and their purposes. We find that the groups predominantly link to mainstream media, far-right media and... (More)
The far right is notoriously effective in its use of digital media to mobilize people and to build a sense of collective identity around oppositional cultures. Yet, while research has begun to explore far-right groups’ social media hyperlinking activities, relatively little is known about the purposes and communicative functions of this form of communication. By combining social network analysis and qualitative content analysis on Facebook data obtained from 17 PEGIDA and Generation Identity Facebook pages in the period around the so-called ‘refugee crisis’ (2015–2017), this exploratory study investigates the linked source types and their purposes. We find that the groups predominantly link to mainstream media, far-right media and far-right non-institutional groups. While there are great overlaps in the communicative functions and purposes of the links for the two networks, the PEGIDA groups mainly focus on the promotion of political issues, especially around the opposition to third-country (Muslim) immigration, while the GI groups use them for self-promotional purposes. These differences are largely explainable by the groups’ adverse (online) mobilization aims. (Less)
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author
and
organization
publishing date
type
Contribution to journal
publication status
published
subject
in
Information Communication and Society
volume
26
issue
15
pages
19 pages
publisher
Taylor & Francis
external identifiers
  • scopus:85138289254
ISSN
1369-118X
DOI
10.1080/1369118X.2022.2118546
language
English
LU publication?
yes
id
bf42f5d6-92ed-4f74-83cc-dcb1308422fc
date added to LUP
2022-11-01 11:32:21
date last changed
2024-03-07 04:19:31
@article{bf42f5d6-92ed-4f74-83cc-dcb1308422fc,
  abstract     = {{The far right is notoriously effective in its use of digital media to mobilize people and to build a sense of collective identity around oppositional cultures. Yet, while research has begun to explore far-right groups’ social media hyperlinking activities, relatively little is known about the purposes and communicative functions of this form of communication. By combining social network analysis and qualitative content analysis on Facebook data obtained from 17 PEGIDA and Generation Identity Facebook pages in the period around the so-called ‘refugee crisis’ (2015–2017), this exploratory study investigates the linked source types and their purposes. We find that the groups predominantly link to mainstream media, far-right media and far-right non-institutional groups. While there are great overlaps in the communicative functions and purposes of the links for the two networks, the PEGIDA groups mainly focus on the promotion of political issues, especially around the opposition to third-country (Muslim) immigration, while the GI groups use them for self-promotional purposes. These differences are largely explainable by the groups’ adverse (online) mobilization aims.}},
  author       = {{Törnberg, Anton and Nissen, Anita}},
  issn         = {{1369-118X}},
  language     = {{eng}},
  number       = {{15}},
  pages        = {{2904--2922}},
  publisher    = {{Taylor & Francis}},
  series       = {{Information Communication and Society}},
  title        = {{Mobilizing against Islam on social media: hyperlink networking among European far-right extra-parliamentary Facebook groups}},
  url          = {{http://dx.doi.org/10.1080/1369118X.2022.2118546}},
  doi          = {{10.1080/1369118X.2022.2118546}},
  volume       = {{26}},
  year         = {{2023}},
}