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The Rise of Online Platforms and the Triumph of the Corporation

Frenken, Koen and Fuenfschilling, Lea LU (2021) In Sociologica 14(3). p.101-113
Abstract
Rather than viewing online platforms as digital marketplaces, we analyze platforms as corporations and platform participants as a workforce. Online platforms perform very similar functions as any other corporation, but in different ways (applying terms and conditions as a legal framework and data, reviews, and algorithms for decentralized control) and mostly in different contexts (informal labor markets, sharing communities, social media) than traditional corporations did hitherto. The corporation perspective helps us to understand the transformative power of platforms, while at the same time shedding light on the historical continuation of the corporation as a basic institution in society. We argue that platforms’ transformative capacity... (More)
Rather than viewing online platforms as digital marketplaces, we analyze platforms as corporations and platform participants as a workforce. Online platforms perform very similar functions as any other corporation, but in different ways (applying terms and conditions as a legal framework and data, reviews, and algorithms for decentralized control) and mostly in different contexts (informal labor markets, sharing communities, social media) than traditional corporations did hitherto. The corporation perspective helps us to understand the transformative power of platforms, while at the same time shedding light on the historical continuation of the corporation as a basic institution in society. We argue that platforms’ transformative capacity lies in their continuous development of new institutions that they impose on their workforce and their clientele, codified in terms and conditions. It is the re-coding capacity that provides platforms the ability to continuously adapt the course of institutionalization in largely autonomous manners.
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author
and
organization
publishing date
type
Contribution to journal
publication status
published
subject
in
Sociologica
volume
14
issue
3
pages
101 - 113
publisher
Societa Editrice Il Mulino
external identifiers
  • scopus:85103758805
ISSN
1971-8853
DOI
10.6092/issn.1971-8853/11715
language
English
LU publication?
yes
id
bf75743f-df5e-4673-9bc4-c10660eeb66f
date added to LUP
2021-02-18 09:48:34
date last changed
2024-01-17 23:26:26
@article{bf75743f-df5e-4673-9bc4-c10660eeb66f,
  abstract     = {{Rather than viewing online platforms as digital marketplaces, we analyze platforms as corporations and platform participants as a workforce. Online platforms perform very similar functions as any other corporation, but in different ways (applying terms and conditions as a legal framework and data, reviews, and algorithms for decentralized control) and mostly in different contexts (informal labor markets, sharing communities, social media) than traditional corporations did hitherto. The corporation perspective helps us to understand the transformative power of platforms, while at the same time shedding light on the historical continuation of the corporation as a basic institution in society.  We argue that platforms’ transformative capacity lies in their continuous development of new institutions that they impose on their workforce and their clientele, codified in terms and conditions.  It is the re-coding capacity that provides platforms the ability to continuously adapt the course of institutionalization in largely autonomous manners.<br/>}},
  author       = {{Frenken, Koen and Fuenfschilling, Lea}},
  issn         = {{1971-8853}},
  language     = {{eng}},
  number       = {{3}},
  pages        = {{101--113}},
  publisher    = {{Societa Editrice Il Mulino}},
  series       = {{Sociologica}},
  title        = {{The Rise of Online Platforms and the Triumph of the Corporation}},
  url          = {{http://dx.doi.org/10.6092/issn.1971-8853/11715}},
  doi          = {{10.6092/issn.1971-8853/11715}},
  volume       = {{14}},
  year         = {{2021}},
}