The Spillover Effect : Exploring the Impact of Iconic Brands’ Crises on Country Reputation
(2023) European Communication Research and Education Association
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/c377e7e9-4d51-4d4b-97bf-bd9a148b72cf
- author
- Zhao, Hui LU and Ingenhoff, Diana
- organization
- publishing date
- 2023-10
- type
- Contribution to conference
- publication status
- unpublished
- subject
- conference name
- European Communication Research and Education Association
- conference location
- Gothenburg
- conference dates
- 2023-10-05 - 2023-10-07
- language
- English
- LU publication?
- yes
- id
- c377e7e9-4d51-4d4b-97bf-bd9a148b72cf
- date added to LUP
- 2024-03-05 13:36:48
- date last changed
- 2024-03-07 08:22:30
@misc{c377e7e9-4d51-4d4b-97bf-bd9a148b72cf,
author = {{Zhao, Hui and Ingenhoff, Diana}},
language = {{eng}},
title = {{The Spillover Effect : Exploring the Impact of Iconic Brands’ Crises on Country Reputation}},
year = {{2023}},
}