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Problematising place branding research : A meta-theoretical analysis of the literature

Lucarelli, Andrea LU and Brorström, Sara (2013) In Marketing Review 13(1). p.65-81
Abstract
Place branding is commonly understood as the general phenomenon of marketing, branding, promoting and regeneration of a particular city, region and/or location. Place branding has attracted an increasing number of researchers belonging to different disciplines producing a highly interdisciplinary literature. However, the complexity and problems connected with it has not been coped with sufficiently in previous studies. Therefore the aim of the present paper is to problematise place branding research by performing a meta-theoretical analysis of the literature. The authors do this by adopting the mod el developed by Burrell and Morgan (1979) that helps to highlight different ontological and epistemological foundations. The analysis is based... (More)
Place branding is commonly understood as the general phenomenon of marketing, branding, promoting and regeneration of a particular city, region and/or location. Place branding has attracted an increasing number of researchers belonging to different disciplines producing a highly interdisciplinary literature. However, the complexity and problems connected with it has not been coped with sufficiently in previous studies. Therefore the aim of the present paper is to problematise place branding research by performing a meta-theoretical analysis of the literature. The authors do this by adopting the mod el developed by Burrell and Morgan (1979) that helps to highlight different ontological and epistemological foundations. The analysis is based on a corpus of 292 articles retrieved from different databases. From the analysis the authors propose a framework based on six different perspectives of place branding. The paper concludes by suggesting areas that future studies should address.
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Please use this url to cite or link to this publication:
author
publishing date
type
Contribution to journal
publication status
published
subject
keywords
epistemology, interdisciplinary, metatheoretical, ontology, place branding, review
in
Marketing Review
volume
13
issue
1
pages
17 pages
DOI
10.1362/146934713X13590250137826
language
English
LU publication?
no
id
c393e5cd-0b53-48e5-a099-1720493f7518
date added to LUP
2017-04-18 15:58:44
date last changed
2018-05-29 09:25:57
@article{c393e5cd-0b53-48e5-a099-1720493f7518,
  abstract     = {Place branding is commonly understood as the general phenomenon of marketing, branding, promoting and regeneration of a particular city, region and/or location. Place branding has attracted an increasing number of researchers belonging to different disciplines producing a highly interdisciplinary literature. However, the complexity and problems connected with it has not been coped with sufficiently in previous studies. Therefore the aim of the present paper is to problematise place branding research by performing a meta-theoretical analysis of the literature. The authors do this by adopting the mod el developed by Burrell and Morgan (1979) that helps to highlight different ontological and epistemological foundations. The analysis is based on a corpus of 292 articles retrieved from different databases. From the analysis the authors propose a framework based on six different perspectives of place branding. The paper concludes by suggesting areas that future studies should address.<br/>},
  author       = {Lucarelli, Andrea and Brorström, Sara},
  keyword      = {epistemology,interdisciplinary,metatheoretical,ontology,place branding,review},
  language     = {eng},
  number       = {1},
  pages        = {65--81},
  series       = {Marketing Review},
  title        = {Problematising place branding research : A meta-theoretical analysis of the literature},
  url          = {http://dx.doi.org/10.1362/146934713X13590250137826},
  volume       = {13},
  year         = {2013},
}