Exploring digitalisation at IKEA
(2022) In International Journal of Retail & Distribution Management 50(13). p.1-18- Abstract
- Purpose
The paper aims to clarify how an incumbent retail organisation explores digitalisation for its existing business.
Design/methodology/approach
The paper draws from an in-depth case study of home-furnishing retail giant, IKEA conducted with semi-structured interviews, participant observations and document analyses.
Findings
In the exploration phase of digitalisation, three major activities – interpreting, interrelating and integrating – illuminate how the exploration process can be organised in practice.
Originality/value
Although digitalisation ranks amongst the most significant ongoing transformations in retail businesses, research on how incumbent retail organisations have engaged in... (More) - Purpose
The paper aims to clarify how an incumbent retail organisation explores digitalisation for its existing business.
Design/methodology/approach
The paper draws from an in-depth case study of home-furnishing retail giant, IKEA conducted with semi-structured interviews, participant observations and document analyses.
Findings
In the exploration phase of digitalisation, three major activities – interpreting, interrelating and integrating – illuminate how the exploration process can be organised in practice.
Originality/value
Although digitalisation ranks amongst the most significant ongoing transformations in retail businesses, research on how incumbent retail organisations have engaged in exploring digitalisation in practice has remained scarce. The paper contributes insights into digitalisation processes in retail businesses that may also apply to other trends affecting the retail industry. (Less) - Abstract (Swedish)
- Purpose
The paper aims to clarify how an incumbent retail organisation explores digitalisation for its existing business.
Design/methodology/approach
The paper draws from an in-depth case study of home-furnishing retail giant, IKEA conducted with semi-structured interviews, participant observations and document analyses.
Findings
In the exploration phase of digitalisation, three major activities – interpreting, interrelating and integrating – illuminate how the exploration process can be organised in practice.
Originality/value
Although digitalisation ranks amongst the most significant ongoing transformations in retail businesses, research on how incumbent retail organisations have engaged in exploring... (More) - Purpose
The paper aims to clarify how an incumbent retail organisation explores digitalisation for its existing business.
Design/methodology/approach
The paper draws from an in-depth case study of home-furnishing retail giant, IKEA conducted with semi-structured interviews, participant observations and document analyses.
Findings
In the exploration phase of digitalisation, three major activities – interpreting, interrelating and integrating – illuminate how the exploration process can be organised in practice.
Originality/value
Although digitalisation ranks amongst the most significant ongoing transformations in retail businesses, research on how incumbent retail organisations have engaged in exploring digitalisation in practice has remained scarce. The paper contributes insights into digitalisation processes in retail businesses that may also apply to other trends affecting the retail industry. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/c3e1bc94-57ff-41f8-a0bf-634bf5bab229
- author
- Hagberg, Johan and Jonsson, Anna LU
- organization
- publishing date
- 2022-03-15
- type
- Contribution to journal
- publication status
- published
- subject
- in
- International Journal of Retail & Distribution Management
- volume
- 50
- issue
- 13
- pages
- 18 pages
- publisher
- Emerald Group Publishing Limited
- external identifiers
-
- scopus:85126200942
- ISSN
- 0959-0552
- DOI
- 10.1108/IJRDM-12-2020-0510
- language
- English
- LU publication?
- yes
- id
- c3e1bc94-57ff-41f8-a0bf-634bf5bab229
- date added to LUP
- 2022-03-14 08:35:31
- date last changed
- 2022-05-03 16:36:46
@article{c3e1bc94-57ff-41f8-a0bf-634bf5bab229,
abstract = {{Purpose<br/>The paper aims to clarify how an incumbent retail organisation explores digitalisation for its existing business.<br/><br/>Design/methodology/approach<br/>The paper draws from an in-depth case study of home-furnishing retail giant, IKEA conducted with semi-structured interviews, participant observations and document analyses.<br/><br/>Findings<br/>In the exploration phase of digitalisation, three major activities – interpreting, interrelating and integrating – illuminate how the exploration process can be organised in practice.<br/><br/>Originality/value<br/>Although digitalisation ranks amongst the most significant ongoing transformations in retail businesses, research on how incumbent retail organisations have engaged in exploring digitalisation in practice has remained scarce. The paper contributes insights into digitalisation processes in retail businesses that may also apply to other trends affecting the retail industry.}},
author = {{Hagberg, Johan and Jonsson, Anna}},
issn = {{0959-0552}},
language = {{eng}},
month = {{03}},
number = {{13}},
pages = {{1--18}},
publisher = {{Emerald Group Publishing Limited}},
series = {{International Journal of Retail & Distribution Management}},
title = {{Exploring digitalisation at IKEA}},
url = {{http://dx.doi.org/10.1108/IJRDM-12-2020-0510}},
doi = {{10.1108/IJRDM-12-2020-0510}},
volume = {{50}},
year = {{2022}},
}