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Business model translation—The case of spreading a business model for solar energy

Ahlgren Ode, Kajsa LU and Lagerstedt Wadin, Jessica LU (2019) In Renewable Energy 133. p.23-31
Abstract

Distributed solar photovoltaic systems are considered an important renewable energy source for meeting renewable energy targets and mitigating climate change. In several markets, emerging firms have established new business models to offer residential customers solar panel systems. In California, the third-party ownership business model has been successfully established during the last decade, and is currently spreading to other markets. Through a longitudinal case study, this paper explores how a startup firm in the Netherlands set up the third-party ownership business model on the Dutch market. The case shows that the process of bringing a business model to a new market is not sufficiently understood as a process of diffusion.... (More)

Distributed solar photovoltaic systems are considered an important renewable energy source for meeting renewable energy targets and mitigating climate change. In several markets, emerging firms have established new business models to offer residential customers solar panel systems. In California, the third-party ownership business model has been successfully established during the last decade, and is currently spreading to other markets. Through a longitudinal case study, this paper explores how a startup firm in the Netherlands set up the third-party ownership business model on the Dutch market. The case shows that the process of bringing a business model to a new market is not sufficiently understood as a process of diffusion. Alternatively, it is a process of business model translation, in which the actors involved play a central role in adapting and successfully establishing the business model in a new market. The results have implications for both practitioners and policy makers, as well as the emerging literature on business models for sustainability.

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author
organization
publishing date
type
Contribution to journal
publication status
published
subject
keywords
Business model, Entrepreneurship, Renewable energy, Solar photovoltaics, Translation
in
Renewable Energy
volume
133
pages
9 pages
publisher
Elsevier
external identifiers
  • scopus:85056165599
ISSN
0960-1481
DOI
10.1016/j.renene.2018.09.036
language
English
LU publication?
yes
id
c81e25ec-3751-467c-8201-35c5e0d79bfe
date added to LUP
2018-11-21 10:09:03
date last changed
2018-11-21 21:43:30
@article{c81e25ec-3751-467c-8201-35c5e0d79bfe,
  abstract     = {<p>Distributed solar photovoltaic systems are considered an important renewable energy source for meeting renewable energy targets and mitigating climate change. In several markets, emerging firms have established new business models to offer residential customers solar panel systems. In California, the third-party ownership business model has been successfully established during the last decade, and is currently spreading to other markets. Through a longitudinal case study, this paper explores how a startup firm in the Netherlands set up the third-party ownership business model on the Dutch market. The case shows that the process of bringing a business model to a new market is not sufficiently understood as a process of diffusion. Alternatively, it is a process of business model translation, in which the actors involved play a central role in adapting and successfully establishing the business model in a new market. The results have implications for both practitioners and policy makers, as well as the emerging literature on business models for sustainability.</p>},
  author       = {Ahlgren Ode, Kajsa and Lagerstedt Wadin, Jessica},
  issn         = {0960-1481},
  keyword      = {Business model,Entrepreneurship,Renewable energy,Solar photovoltaics,Translation},
  language     = {eng},
  pages        = {23--31},
  publisher    = {Elsevier},
  series       = {Renewable Energy},
  title        = {Business model translation—The case of spreading a business model for solar energy},
  url          = {http://dx.doi.org/10.1016/j.renene.2018.09.036},
  volume       = {133},
  year         = {2019},
}