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Does Corporate Conflict Engagement Actions Lead to Public Support? : Finnish Publics’ Perceptions and Intentions During the Russian-Ukrainian Conflict

Valentini, Chiara ; Munnukka, Juha and Zhao, Hui LU (2023) The European Public Relations Education and Research Association (EUPRERA) Annual Congress p.797-813
Abstract
In the last decade, businesses have played an increasingly significant role in promoting stability, democracy, and human rights, particularly concerning the United Nations Sustainable Development Goals, which emphasize peace, justice, and strong institutions. Consequently, there has been a greater focus on corporate social responsibility and corporate citizenship. Research has explored business motivations and actions in conflict mitigation. Nevertheless, less attention has been given to the impact of conflict engagement actions on stakeholders’ perceptions and behavioral intentions. This study aims to fill this gap by testing the effects of types of corporate conflict engagement actions (CCEAs) on stakeholders’ satisfaction with business... (More)
In the last decade, businesses have played an increasingly significant role in promoting stability, democracy, and human rights, particularly concerning the United Nations Sustainable Development Goals, which emphasize peace, justice, and strong institutions. Consequently, there has been a greater focus on corporate social responsibility and corporate citizenship. Research has explored business motivations and actions in conflict mitigation. Nevertheless, less attention has been given to the impact of conflict engagement actions on stakeholders’ perceptions and behavioral intentions. This study aims to fill this gap by testing the effects of types of corporate conflict engagement actions (CCEAs) on stakeholders’ satisfaction with business choices and overall corporate goodwill. This study employs an experimental design in which respondents are exposed to CCEAs in scenarios related to the Russia–Ukraine conflict. The findings of this study are particularly relevant to business firms and their quest for whether to engage in regions undergoing conflict. The results illuminate the key factors of CCEAs that shape stakeholder satisfaction and corporate goodwill perceptions in today’s complex geopolitical landscape. (Less)
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author
; and
organization
publishing date
type
Contribution to conference
publication status
unpublished
subject
keywords
conflict enagement, corporate citizenship
pages
797 - 813
conference name
The European Public Relations Education and Research Association (EUPRERA) Annual Congress
conference location
Prague, Czech Republic
conference dates
2023-03-20 - 2023-09-23
language
English
LU publication?
yes
id
cb26d785-5877-4902-88a9-653c6659ef66
date added to LUP
2024-03-05 13:38:43
date last changed
2025-04-04 14:29:26
@misc{cb26d785-5877-4902-88a9-653c6659ef66,
  abstract     = {{In the last decade, businesses have played an increasingly significant role in promoting stability, democracy, and human rights, particularly concerning the United Nations Sustainable Development Goals, which emphasize peace, justice, and strong institutions. Consequently, there has been a greater focus on corporate social responsibility and corporate citizenship. Research has explored business motivations and actions in conflict mitigation. Nevertheless, less attention has been given to the impact of conflict engagement actions on stakeholders’ perceptions and behavioral intentions. This study aims to fill this gap by testing the effects of types of corporate conflict engagement actions (CCEAs) on stakeholders’ satisfaction with business choices and overall corporate goodwill. This study employs an experimental design in which respondents are exposed to CCEAs in scenarios related to the Russia–Ukraine conflict. The findings of this study are particularly relevant to business firms and their quest for whether to engage in regions undergoing conflict. The results illuminate the key factors of CCEAs that shape stakeholder satisfaction and corporate goodwill perceptions in today’s complex geopolitical landscape.}},
  author       = {{Valentini, Chiara and Munnukka, Juha and Zhao, Hui}},
  keywords     = {{conflict enagement; corporate citizenship}},
  language     = {{eng}},
  pages        = {{797--813}},
  title        = {{Does Corporate Conflict Engagement Actions Lead to Public Support? : Finnish Publics’ Perceptions and Intentions During the Russian-Ukrainian Conflict}},
  year         = {{2023}},
}