Skip to main content

Lund University Publications

LUND UNIVERSITY LIBRARIES

The communication for resilience of urban destinations during the COVID-19 pandemic.

Eksell, Jörgen LU orcid and Månsson, Maria LU orcid (2022) The 30th Nordic Symposium of Tourism and Hospitality research
Abstract
This paper explores how urban Destination Management Organisations (DMOs) in Sweden, have understood their communicative role, developed communicative strategies and tactics during the COVID-19 pandemic. The overall aim of this research is to develop understanding of the role of communication strategies for developing urban destination resilience.

This study is conducted in collaboration with the Swedish network of destination management organisations (SNDMO) in a research project financed by the Swedish Agency for Economic and Regional Growth (2021-2022). 40 semi-structured interviews with members of SNDMO were performed. The results show that in order to deal with the difficult situation many new stakeholder collaborations... (More)
This paper explores how urban Destination Management Organisations (DMOs) in Sweden, have understood their communicative role, developed communicative strategies and tactics during the COVID-19 pandemic. The overall aim of this research is to develop understanding of the role of communication strategies for developing urban destination resilience.

This study is conducted in collaboration with the Swedish network of destination management organisations (SNDMO) in a research project financed by the Swedish Agency for Economic and Regional Growth (2021-2022). 40 semi-structured interviews with members of SNDMO were performed. The results show that in order to deal with the difficult situation many new stakeholder collaborations have started. An obstacle is the complexity that comes with stakeholder communication that includes several actors. The communicative role of the DMOS has expanded during the pandemic. The communicative strategies and tactics that evolved during the crisis are characterised by handling a number of contradictions and dilemmas. The results indicate the success of the DMO is dependent on its ability to be proactive, adapt to a constantly changing environment, and use established networks for communication work. This project increases the understanding of communicative strategies employed for urban resilience that emerges in complex interactions between stakeholders and the communicative role of DMOs in extraordinary situations.
(Less)
Please use this url to cite or link to this publication:
author
and
organization
alternative title
Urbana destinations kommunikation för resiliens under Covid-19 pandemin
publishing date
type
Contribution to conference
publication status
published
subject
keywords
Resiliens, intressentkommunikation, destination, COVID-19, strategisk kommunikation, turism, intressentteori, Resilience, stakeholder communication, Stakeholder, DMO, Destination, COVID -19, Tourism, collaborative research
conference name
The 30th Nordic Symposium of Tourism and Hospitality research
conference location
Borgå, Finland
conference dates
2022-09-26 - 2022-09-29
project
Rethinking urban tourism development: Dealing with sustainability in the age of over-tourism
Resilient destination development in the wake of COVID-19
language
English
LU publication?
yes
id
d016c5b5-dd19-4c4d-b16b-fe22af4e412f
alternative location
https://www.nordicsymposium2022.fi/files/2022/09/Book-of-Abstracts.pdf
date added to LUP
2022-10-10 11:09:00
date last changed
2024-10-07 15:44:56
@misc{d016c5b5-dd19-4c4d-b16b-fe22af4e412f,
  abstract     = {{This paper explores how urban Destination Management Organisations (DMOs) in Sweden, have understood their communicative role, developed communicative strategies and tactics during the COVID-19 pandemic. The overall aim of this research is to develop understanding of the role of communication strategies for developing urban destination resilience.  <br/><br/>This study is conducted in collaboration with the Swedish network of destination management organisations (SNDMO) in a research project financed by the Swedish Agency for Economic and Regional Growth (2021-2022). 40 semi-structured interviews with members of SNDMO were performed.  The results show that in order to deal with the difficult situation many new stakeholder collaborations have started. An obstacle is the complexity that comes with stakeholder communication that includes several actors. The communicative role of the DMOS has expanded during the pandemic. The communicative strategies and tactics that evolved during the crisis are characterised by handling a number of contradictions and dilemmas. The results indicate the success of the DMO is dependent on its ability to be proactive, adapt to a constantly changing environment, and use established networks for communication work. This project increases the understanding of communicative strategies employed for urban resilience that emerges in complex interactions between stakeholders and the communicative role of DMOs in extraordinary situations. <br/>}},
  author       = {{Eksell, Jörgen and Månsson, Maria}},
  keywords     = {{Resiliens; intressentkommunikation; destination; COVID-19; strategisk kommunikation; turism; intressentteori; Resilience; stakeholder communication; Stakeholder; DMO; Destination; COVID -19; Tourism; collaborative research}},
  language     = {{eng}},
  month        = {{09}},
  title        = {{The communication for resilience of urban destinations during the COVID-19 pandemic.}},
  url          = {{https://www.nordicsymposium2022.fi/files/2022/09/Book-of-Abstracts.pdf}},
  year         = {{2022}},
}