What Influences People’s Tradeoff Decisions Between CO2 Emissions and Travel Time? An Experiment With Anchors and Normative Messages
Andersson, Hanna LU
; Ahonen-Jonnarth, Ulla
; Holmgren, Mattias
; Marsh, John E.
; Wallhagen, Marita
and Bökman, Fredrik
(2021)
In Frontiers in Psychology
12.
- Abstract
One of the today’s greatest challenges is to adjust our behavior so that we can avoid a major climate disaster. To do so, we must make sacrifices for the sake of the environment. The study reported here investigates how anchors (extrinsic motivational-free information) and normative messages (extrinsic motivational information) influence people’s tradeoffs between travel time and carbon dioxide (CO2) emissions in the context of car travel and whether any interactions with environmental concern (an intrinsic motivational factor) can be observed. In this study, people received either a CO2, health or no normative message together with either a high anchor, a low anchor, or no anchor. People that received both a high... (More)
One of the today’s greatest challenges is to adjust our behavior so that we can avoid a major climate disaster. To do so, we must make sacrifices for the sake of the environment. The study reported here investigates how anchors (extrinsic motivational-free information) and normative messages (extrinsic motivational information) influence people’s tradeoffs between travel time and carbon dioxide (CO2) emissions in the context of car travel and whether any interactions with environmental concern (an intrinsic motivational factor) can be observed. In this study, people received either a CO2, health or no normative message together with either a high anchor, a low anchor, or no anchor. People that received both a high anchor and a CO2 emission normative message were willing to travel for a longer time than those that only received a high anchor. If a low anchor was presented, no differences in willingness to travel for a longer time were found between the three different conditions of normative message groups, i.e., CO2 normative message, health normative message, or no normative message. People with higher concern for the environment were found to be willing to travel for a longer time than those with lower concern for the environment. Further, this effect was strongest when a high anchor was presented. These results suggest that anchors and normative messages are among the many factors that can influence people’s tradeoffs between CO2 emission and travel time, and that various factors may have to be combined to increase their influence over pro-environmental behavior and decisions.
(Less)
- author
- Andersson, Hanna
LU
; Ahonen-Jonnarth, Ulla
; Holmgren, Mattias
; Marsh, John E.
; Wallhagen, Marita
and Bökman, Fredrik
- publishing date
- 2021-12-09
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- anchoring effect, environmental concern, normative message, tradeoff, travel time
- in
- Frontiers in Psychology
- volume
- 12
- article number
- 702398
- publisher
- Frontiers Media S. A.
- external identifiers
-
- scopus:85121642509
- ISSN
- 1664-1078
- DOI
- 10.3389/fpsyg.2021.702398
- language
- English
- LU publication?
- no
- additional info
- Publisher Copyright: Copyright © 2021 Andersson, Ahonen-Jonnarth, Holmgren, Marsh, Wallhagen and Bökman.
- id
- d77733db-8ba0-41f1-a518-1374af76758b
- date added to LUP
- 2023-12-05 16:59:46
- date last changed
- 2025-04-04 14:17:26
@article{d77733db-8ba0-41f1-a518-1374af76758b,
abstract = {{<p>One of the today’s greatest challenges is to adjust our behavior so that we can avoid a major climate disaster. To do so, we must make sacrifices for the sake of the environment. The study reported here investigates how anchors (extrinsic motivational-free information) and normative messages (extrinsic motivational information) influence people’s tradeoffs between travel time and carbon dioxide (CO<sub>2</sub>) emissions in the context of car travel and whether any interactions with environmental concern (an intrinsic motivational factor) can be observed. In this study, people received either a CO<sub>2</sub>, health or no normative message together with either a high anchor, a low anchor, or no anchor. People that received both a high anchor and a CO<sub>2</sub> emission normative message were willing to travel for a longer time than those that only received a high anchor. If a low anchor was presented, no differences in willingness to travel for a longer time were found between the three different conditions of normative message groups, i.e., CO<sub>2</sub> normative message, health normative message, or no normative message. People with higher concern for the environment were found to be willing to travel for a longer time than those with lower concern for the environment. Further, this effect was strongest when a high anchor was presented. These results suggest that anchors and normative messages are among the many factors that can influence people’s tradeoffs between CO<sub>2</sub> emission and travel time, and that various factors may have to be combined to increase their influence over pro-environmental behavior and decisions.</p>}},
author = {{Andersson, Hanna and Ahonen-Jonnarth, Ulla and Holmgren, Mattias and Marsh, John E. and Wallhagen, Marita and Bökman, Fredrik}},
issn = {{1664-1078}},
keywords = {{anchoring effect; environmental concern; normative message; tradeoff; travel time}},
language = {{eng}},
month = {{12}},
publisher = {{Frontiers Media S. A.}},
series = {{Frontiers in Psychology}},
title = {{What Influences People’s Tradeoff Decisions Between CO<sub>2</sub> Emissions and Travel Time? An Experiment With Anchors and Normative Messages}},
url = {{http://dx.doi.org/10.3389/fpsyg.2021.702398}},
doi = {{10.3389/fpsyg.2021.702398}},
volume = {{12}},
year = {{2021}},
}