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Mobilizing Scandinavian Children and Youth for the Environment : Launching a Transnational Campaign 1968–1971

Lundberg, Björn LU orcid and Larsson Heidenblad, David LU (2022) p.225-242
Abstract
In 1968, Swedish insurance company Folksam launched the information campaign Front mot miljöförstöringen (“Front against Environmental Degradation”). The campaign culminated in 1969 with large public hearings where young people addressed local politicians and industry leaders about environmental problems. Throughout this campaign, the aim was to activate youth and make them co-creators of large-scale social change. Within a year, initiatives were taken to launch the campaign in other Nordic countries as well. In this chapter, we explore this early transnational Nordic initiative to raise environmental awareness and the role of children and youth in advancing these issues in the Swedish and Norwegian editions of the campaign. By analysing... (More)
In 1968, Swedish insurance company Folksam launched the information campaign Front mot miljöförstöringen (“Front against Environmental Degradation”). The campaign culminated in 1969 with large public hearings where young people addressed local politicians and industry leaders about environmental problems. Throughout this campaign, the aim was to activate youth and make them co-creators of large-scale social change. Within a year, initiatives were taken to launch the campaign in other Nordic countries as well. In this chapter, we explore this early transnational Nordic initiative to raise environmental awareness and the role of children and youth in advancing these issues in the Swedish and Norwegian editions of the campaign. By analysing the various media involved, we specifically discuss the interplay between information and activation (Less)
Please use this url to cite or link to this publication:
author
and
organization
publishing date
type
Chapter in Book/Report/Conference proceeding
publication status
published
subject
keywords
environmental history, youth activism, history of childhood and youth
host publication
Nordic Media Histories of Propaganda and Persuasion
editor
Norén, Fredrik ; Stjernholm, Emil and Thomson, C. Claire
edition
1
pages
18 pages
publisher
Palgrave Macmillan
ISBN
978-3-031-05170-8
978-3-031-05173-9
978-3-031-05171-5
DOI
10.1007/978-3-031-05171-5_11
project
Knowing the world: Children, global education and environmental activism in Sweden after 1945
language
English
LU publication?
yes
id
d8ea0e76-23af-49d6-a631-5383339ae949
date added to LUP
2023-01-25 10:17:14
date last changed
2023-01-27 02:43:09
@inbook{d8ea0e76-23af-49d6-a631-5383339ae949,
  abstract     = {{In 1968, Swedish insurance company Folksam launched the information campaign Front mot miljöförstöringen (“Front against Environmental Degradation”). The campaign culminated in 1969 with large public hearings where young people addressed local politicians and industry leaders about environmental problems. Throughout this campaign, the aim was to activate youth and make them co-creators of large-scale social change. Within a year, initiatives were taken to launch the campaign in other Nordic countries as well. In this chapter, we explore this early transnational Nordic initiative to raise environmental awareness and the role of children and youth in advancing these issues in the Swedish and Norwegian editions of the campaign. By analysing the various media involved, we specifically discuss the interplay between information and activation}},
  author       = {{Lundberg, Björn and Larsson Heidenblad, David}},
  booktitle    = {{Nordic Media Histories of Propaganda and Persuasion}},
  editor       = {{Norén, Fredrik and Stjernholm, Emil and Thomson, C. Claire}},
  isbn         = {{978-3-031-05170-8}},
  keywords     = {{environmental history; youth activism; history of childhood and youth}},
  language     = {{eng}},
  pages        = {{225--242}},
  publisher    = {{Palgrave Macmillan}},
  title        = {{Mobilizing Scandinavian Children and Youth for the Environment : Launching a Transnational Campaign 1968–1971}},
  url          = {{http://dx.doi.org/10.1007/978-3-031-05171-5_11}},
  doi          = {{10.1007/978-3-031-05171-5_11}},
  year         = {{2022}},
}