Corporate Entrepreneurship in Switzerland: Evidence From a Case Study of Swiss Watch Manufacturers
(2012) In International Entrepreneurship and Management Journal 8(3). p.355-372- Abstract
- The purpose of this study is to examine the extent to which Swiss companies engage in corporate entrepreneurship. To that end, a case study was undertaken to better understand how corporate entrepreneurship is practiced in the watch-making industry. Using a stratified sampling method, 18 corporate-level managers of Swiss watch manufacturers were interviewed over a 5-month period to determine their perception of their firm’s entrepreneurial orientation in terms of proactiveness, risk taking, innovativeness, competitive aggressiveness, and autonomy. Findings were mixed. As anticipated, given the conservative nature of Swiss culture and tradition, the executives reflected corporate values that inhibit proactiveness, risk-taking, and... (More)
- The purpose of this study is to examine the extent to which Swiss companies engage in corporate entrepreneurship. To that end, a case study was undertaken to better understand how corporate entrepreneurship is practiced in the watch-making industry. Using a stratified sampling method, 18 corporate-level managers of Swiss watch manufacturers were interviewed over a 5-month period to determine their perception of their firm’s entrepreneurial orientation in terms of proactiveness, risk taking, innovativeness, competitive aggressiveness, and autonomy. Findings were mixed. As anticipated, given the conservative nature of Swiss culture and tradition, the executives reflected corporate values that inhibit proactiveness, risk-taking, and competitive aggressiveness. On the positive side, these executives espoused values that support a corporate culture of innovativeness and autonomy reflecting a resurgence of innovativeness in an otherwise mature industry. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/record/2375341
- author
- Tajeddini, Kayhan LU and Mueller, Stephan
- organization
- publishing date
- 2012
- type
- Contribution to specialist publication or newspaper
- publication status
- published
- subject
- keywords
- Corporate entrepreneurship – Entrepreneurial orientation – Qualitative research – Case study – Swiss watch industry
- categories
- Higher Education
- Popular Science
- in
- International Entrepreneurship and Management Journal
- volume
- 8
- issue
- 3
- pages
- 355 - 372
- publisher
- Springer
- external identifiers
-
- wos:000306587700007
- scopus:84864416911
- ISSN
- 1554-7191
- DOI
- 10.1007/s11365-011-0179-y
- language
- English
- LU publication?
- yes
- id
- d924054e-01f2-4661-a9da-7b8ef6310c89 (old id 2375341)
- date added to LUP
- 2016-04-01 13:26:32
- date last changed
- 2025-04-04 13:56:35
@misc{d924054e-01f2-4661-a9da-7b8ef6310c89,
abstract = {{The purpose of this study is to examine the extent to which Swiss companies engage in corporate entrepreneurship. To that end, a case study was undertaken to better understand how corporate entrepreneurship is practiced in the watch-making industry. Using a stratified sampling method, 18 corporate-level managers of Swiss watch manufacturers were interviewed over a 5-month period to determine their perception of their firm’s entrepreneurial orientation in terms of proactiveness, risk taking, innovativeness, competitive aggressiveness, and autonomy. Findings were mixed. As anticipated, given the conservative nature of Swiss culture and tradition, the executives reflected corporate values that inhibit proactiveness, risk-taking, and competitive aggressiveness. On the positive side, these executives espoused values that support a corporate culture of innovativeness and autonomy reflecting a resurgence of innovativeness in an otherwise mature industry.}},
author = {{Tajeddini, Kayhan and Mueller, Stephan}},
issn = {{1554-7191}},
keywords = {{Corporate entrepreneurship – Entrepreneurial orientation – Qualitative research – Case study – Swiss watch industry}},
language = {{eng}},
number = {{3}},
pages = {{355--372}},
publisher = {{Springer}},
series = {{International Entrepreneurship and Management Journal}},
title = {{Corporate Entrepreneurship in Switzerland: Evidence From a Case Study of Swiss Watch Manufacturers}},
url = {{http://dx.doi.org/10.1007/s11365-011-0179-y}},
doi = {{10.1007/s11365-011-0179-y}},
volume = {{8}},
year = {{2012}},
}