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Unraveling platform strategies : A review from an organizational ambidexterity perspective

Wan, Xing; Cenamor, Javier LU ; Parker, Geoffrey and Van Alstyne, Marshall (2017) In Sustainability (Switzerland) 9(5).
Abstract

Platform strategies, which highlight the interdependence in and evolution of business ecosystems, are increasingly relevant for sustainable business models in the digital era. So far, platform research has existed as a fragmented body of insights from different fields, but an integrated theoretical perspective can lead to a more coherent understanding of the research overall. Organizational ambidexterity emphasizes the balance between exploration and exploitation, which is particularly conducive to understanding the sustainability of a firm. Using an organizational ambidexterity perspective, the authors analyze five platform strategies: pricing, openness, integration, differentiation, and envelopment. This paper provides a systematic... (More)

Platform strategies, which highlight the interdependence in and evolution of business ecosystems, are increasingly relevant for sustainable business models in the digital era. So far, platform research has existed as a fragmented body of insights from different fields, but an integrated theoretical perspective can lead to a more coherent understanding of the research overall. Organizational ambidexterity emphasizes the balance between exploration and exploitation, which is particularly conducive to understanding the sustainability of a firm. Using an organizational ambidexterity perspective, the authors analyze five platform strategies: pricing, openness, integration, differentiation, and envelopment. This paper provides a systematic review of the theoretical and empirical studies in leading management, economics, and information systems journals from 2000 to 2016. The findings show that platform strategies can help platform owners achieve ambidexterity by domain, temporal, and organizational separation. Finally, this paper proposes an agenda for future research.

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Please use this url to cite or link to this publication:
author
publishing date
type
Contribution to journal
publication status
published
subject
keywords
differentiation, envelopment, integration, openness, organizational ambidexterity, platform strategies, pricing
in
Sustainability (Switzerland)
volume
9
issue
5
pages
18 pages
publisher
Formas
external identifiers
  • scopus:85019069241
ISSN
2071-1050
DOI
10.3390/su9050734
language
English
LU publication?
no
id
da5de52a-938e-4f47-b7a7-42cc392f96c5
date added to LUP
2018-01-25 17:20:14
date last changed
2018-01-26 10:16:01
@article{da5de52a-938e-4f47-b7a7-42cc392f96c5,
  abstract     = {<p>Platform strategies, which highlight the interdependence in and evolution of business ecosystems, are increasingly relevant for sustainable business models in the digital era. So far, platform research has existed as a fragmented body of insights from different fields, but an integrated theoretical perspective can lead to a more coherent understanding of the research overall. Organizational ambidexterity emphasizes the balance between exploration and exploitation, which is particularly conducive to understanding the sustainability of a firm. Using an organizational ambidexterity perspective, the authors analyze five platform strategies: pricing, openness, integration, differentiation, and envelopment. This paper provides a systematic review of the theoretical and empirical studies in leading management, economics, and information systems journals from 2000 to 2016. The findings show that platform strategies can help platform owners achieve ambidexterity by domain, temporal, and organizational separation. Finally, this paper proposes an agenda for future research.</p>},
  articleno    = {734},
  author       = {Wan, Xing and Cenamor, Javier and Parker, Geoffrey and Van Alstyne, Marshall},
  issn         = {2071-1050},
  keyword      = {differentiation,envelopment,integration,openness,organizational ambidexterity,platform strategies,pricing},
  language     = {eng},
  month        = {05},
  number       = {5},
  pages        = {18},
  publisher    = {Formas},
  series       = {Sustainability (Switzerland)},
  title        = {Unraveling platform strategies : A review from an organizational ambidexterity perspective},
  url          = {http://dx.doi.org/10.3390/su9050734},
  volume       = {9},
  year         = {2017},
}