Unraveling platform strategies : A review from an organizational ambidexterity perspective
Wan, Xing ; Cenamor, Javier LU
; Parker, Geoffrey
and Van Alstyne, Marshall
(2017)
In Sustainability (Switzerland)
9(5).
- Abstract
Platform strategies, which highlight the interdependence in and evolution of business ecosystems, are increasingly relevant for sustainable business models in the digital era. So far, platform research has existed as a fragmented body of insights from different fields, but an integrated theoretical perspective can lead to a more coherent understanding of the research overall. Organizational ambidexterity emphasizes the balance between exploration and exploitation, which is particularly conducive to understanding the sustainability of a firm. Using an organizational ambidexterity perspective, the authors analyze five platform strategies: pricing, openness, integration, differentiation, and envelopment. This paper provides a systematic... (More)
Platform strategies, which highlight the interdependence in and evolution of business ecosystems, are increasingly relevant for sustainable business models in the digital era. So far, platform research has existed as a fragmented body of insights from different fields, but an integrated theoretical perspective can lead to a more coherent understanding of the research overall. Organizational ambidexterity emphasizes the balance between exploration and exploitation, which is particularly conducive to understanding the sustainability of a firm. Using an organizational ambidexterity perspective, the authors analyze five platform strategies: pricing, openness, integration, differentiation, and envelopment. This paper provides a systematic review of the theoretical and empirical studies in leading management, economics, and information systems journals from 2000 to 2016. The findings show that platform strategies can help platform owners achieve ambidexterity by domain, temporal, and organizational separation. Finally, this paper proposes an agenda for future research.
(Less)
- author
- Wan, Xing
; Cenamor, Javier
LU
; Parker, Geoffrey
and Van Alstyne, Marshall
- publishing date
- 2017-05-02
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- differentiation, envelopment, integration, openness, organizational ambidexterity, platform strategies, pricing
- in
- Sustainability (Switzerland)
- volume
- 9
- issue
- 5
- article number
- 734
- pages
- 18 pages
- publisher
- MDPI AG
- external identifiers
-
- scopus:85019069241
- ISSN
- 2071-1050
- DOI
- 10.3390/su9050734
- language
- English
- LU publication?
- no
- id
- da5de52a-938e-4f47-b7a7-42cc392f96c5
- date added to LUP
- 2018-01-25 17:20:14
- date last changed
- 2022-03-17 03:47:44
@article{da5de52a-938e-4f47-b7a7-42cc392f96c5,
abstract = {{<p>Platform strategies, which highlight the interdependence in and evolution of business ecosystems, are increasingly relevant for sustainable business models in the digital era. So far, platform research has existed as a fragmented body of insights from different fields, but an integrated theoretical perspective can lead to a more coherent understanding of the research overall. Organizational ambidexterity emphasizes the balance between exploration and exploitation, which is particularly conducive to understanding the sustainability of a firm. Using an organizational ambidexterity perspective, the authors analyze five platform strategies: pricing, openness, integration, differentiation, and envelopment. This paper provides a systematic review of the theoretical and empirical studies in leading management, economics, and information systems journals from 2000 to 2016. The findings show that platform strategies can help platform owners achieve ambidexterity by domain, temporal, and organizational separation. Finally, this paper proposes an agenda for future research.</p>}},
author = {{Wan, Xing and Cenamor, Javier and Parker, Geoffrey and Van Alstyne, Marshall}},
issn = {{2071-1050}},
keywords = {{differentiation; envelopment; integration; openness; organizational ambidexterity; platform strategies; pricing}},
language = {{eng}},
month = {{05}},
number = {{5}},
publisher = {{MDPI AG}},
series = {{Sustainability (Switzerland)}},
title = {{Unraveling platform strategies : A review from an organizational ambidexterity perspective}},
url = {{http://dx.doi.org/10.3390/su9050734}},
doi = {{10.3390/su9050734}},
volume = {{9}},
year = {{2017}},
}