Cooperative Entrepreneurialism and Entrepreneurial Discourses : Everyday Neoliberal Logic in a State-sponsored Cooperative in Provincial Argentina
(2023) In Iberoamericana - Nordic Journal of Latin American and Caribbean Studies 52(1). p.1-12- Abstract
The relationship between Latin American ‘Pink Tide’ governments and neoliberal market policies has been a topic of research across academic fields. Yet more empirical, ethnographically grounded research is needed on how neoliberalism shifts from being a reigning economic doctrine to a naturalized, common-sense logic, and how that logic operates among the masses within a socio-political environment intent on resisting neoliberalism. This article contributes to filling that gap. It explores the concept of neoliberalism as an everyday logic that manifests itself through an entrepreneurial discourse in a small state-sponsored cooperative in Santiago del Estero, North-western Argentina. Specifically, it analyses a) the relationship between a... (More)
The relationship between Latin American ‘Pink Tide’ governments and neoliberal market policies has been a topic of research across academic fields. Yet more empirical, ethnographically grounded research is needed on how neoliberalism shifts from being a reigning economic doctrine to a naturalized, common-sense logic, and how that logic operates among the masses within a socio-political environment intent on resisting neoliberalism. This article contributes to filling that gap. It explores the concept of neoliberalism as an everyday logic that manifests itself through an entrepreneurial discourse in a small state-sponsored cooperative in Santiago del Estero, North-western Argentina. Specifically, it analyses a) the relationship between a cooperative created by a state-regulated employment programme and the logic of neoliberalism; b) how understandings of entrepreneurialism serve as conveyers of the logic; and c) how the entrepreneurial discourse becomes normalized in the cooperative members’ narratives and self-representations and reflects in the making of their entrepreneurial selves. The article argues that neoliberalism-as-logic has become a guiding principle of and the engine behind popularly shared imaginaries and discourses of entrepreneurialism. That logic harbours a pursuit of freedom and self-governance, which makes ‘being entrepreneurial’ such a seductive way to understand and represent oneself.
(Less)
- author
- Kauko, Sara LU
- organization
- publishing date
- 2023-02-22
- type
- Contribution to journal
- publication status
- published
- subject
- keywords
- Argentina, Cooperative, Discourse, Entrepreneurialism, Neoliberalism
- in
- Iberoamericana - Nordic Journal of Latin American and Caribbean Studies
- volume
- 52
- issue
- 1
- pages
- 1 - 12
- publisher
- Stockholm University Press
- external identifiers
-
- scopus:85149233314
- ISSN
- 0046-8444
- DOI
- 10.16993/iberoamericana.555
- language
- English
- LU publication?
- yes
- id
- dbe7e9a8-84b5-45ca-b882-7c980e33629c
- date added to LUP
- 2023-03-15 16:31:38
- date last changed
- 2023-03-15 16:31:38
@article{dbe7e9a8-84b5-45ca-b882-7c980e33629c,
abstract = {{<p>The relationship between Latin American ‘Pink Tide’ governments and neoliberal market policies has been a topic of research across academic fields. Yet more empirical, ethnographically grounded research is needed on how neoliberalism shifts from being a reigning economic doctrine to a naturalized, common-sense logic, and how that logic operates among the masses within a socio-political environment intent on resisting neoliberalism. This article contributes to filling that gap. It explores the concept of neoliberalism as an everyday logic that manifests itself through an entrepreneurial discourse in a small state-sponsored cooperative in Santiago del Estero, North-western Argentina. Specifically, it analyses a) the relationship between a cooperative created by a state-regulated employment programme and the logic of neoliberalism; b) how understandings of entrepreneurialism serve as conveyers of the logic; and c) how the entrepreneurial discourse becomes normalized in the cooperative members’ narratives and self-representations and reflects in the making of their entrepreneurial selves. The article argues that neoliberalism-as-logic has become a guiding principle of and the engine behind popularly shared imaginaries and discourses of entrepreneurialism. That logic harbours a pursuit of freedom and self-governance, which makes ‘being entrepreneurial’ such a seductive way to understand and represent oneself.</p>}},
author = {{Kauko, Sara}},
issn = {{0046-8444}},
keywords = {{Argentina; Cooperative; Discourse; Entrepreneurialism; Neoliberalism}},
language = {{eng}},
month = {{02}},
number = {{1}},
pages = {{1--12}},
publisher = {{Stockholm University Press}},
series = {{Iberoamericana - Nordic Journal of Latin American and Caribbean Studies}},
title = {{Cooperative Entrepreneurialism and Entrepreneurial Discourses : Everyday Neoliberal Logic in a State-sponsored Cooperative in Provincial Argentina}},
url = {{http://dx.doi.org/10.16993/iberoamericana.555}},
doi = {{10.16993/iberoamericana.555}},
volume = {{52}},
year = {{2023}},
}